SaaS price hikes: every increase we tracked

beehiiv raised prices by up to 52% · Oct 1, 2026 · Newsletter
Scale became Lite and Max became Pro, both at higher prices: Lite is 18–43% more depending on list size, Pro up to 52% more. Existing customers move over at their first renewal on or after November 1.
Fly.io raised Machine prices 13% · Oct 1, 2026 · Hosting
Shared-CPU Machines got about 13% pricier and added RAM 20% pricier.
Amazon SES ended its free tier for new accounts and defaults them to a pricier plan · Jul 21, 2026 · Email API
SES launched Essentials, Pro and Enterprise plans. New accounts now start on Essentials at $0.16 per 1,000 emails instead of à la carte at $0.10, and the SES free tier is gone for new customers.
MailerLite raised prices 22% and halved its free plan · Jun 16, 2026 · Newsletter
Paid plans were renamed (Growing Business to Comfort, Advanced to Power) and raised 10–30%; the free plan was halved again to 250 subscribers and 2,500 emails a month.
Hetzner raised prices again: +30% for new servers · Jun 15, 2026 · Hosting
A second 2026 rise for new orders and rescales; CPX and CCX lines more than doubled, and the cheapest CX and CAX plans now show as unavailable.
Umami Cloud cut its free tier · Jun 2026 · Analytics
The free Hobby plan dropped from 3 websites to 1 (between the Jun 4 and Jun 15, 2026 pricing page snapshots).
Render cut included bandwidth 20× · Apr 23, 2026 · Hosting
Render replaced per-member plans with flat workspace plans and cut included bandwidth twenty-fold, billing overage at $0.15 per GB. Every workspace moved over on August 1, 2026, with no way back.
Mailchimp raised legacy plans 11–13% · Apr 13, 2026 · Newsletter
Accounts on legacy plans (from before May 2019) pay 11–13% more on average from their next billing cycle.
Hetzner raised prices 30–37%, existing servers too · Apr 1, 2026 · Hosting
A portfolio-wide rise citing hardware and energy costs, applied to existing servers as well.
Umami Cloud quietly cut what you get · Mar 18, 2026 · Analytics
A $200 Business plan launched, and Pro dropped from unlimited sites and members to 20 sites and 10 members, from 5-year to 2-year retention, with overage up from $0.00002 to $0.00003 per event.
Mailchimp halved its free plan again · Jan 2026 · Newsletter
Free plan cut to 250 contacts and 500 sends a month, with a 250-a-day cap.
Flodesk ended flat pricing: +89% at 10k · Dec 2, 2025 · Newsletter
The famous flat $38 a month for unlimited subscribers ended for new customers. Tiered pricing is cheaper under ~2.5k subscribers and much pricier above.
MailerSend cut its free tier · Dec 2, 2025 · Email API
Free plan cut to 500 emails a month; the 3,000-email Hobby tier now costs $7.
Mailgun doubled its Flex pay-as-you-go rate · Dec 1, 2025 · Email API
Flex closed to new users around September 2025, then its per-email rate doubled for everyone still on it.
DataFast limited its entry plan to one website · Nov 2025 · Analytics
The entry plan used to include unlimited websites and team members. Starter now covers one site and one member; more sites need Growth at about twice the price.
Kit raised prices 34% · Sep 8, 2025 · Newsletter
Paid plans rose about 34% for new customers; existing customers moved over on their first bill after Oct 15, 2025.
Netlify moved to credits and shrank its free plan · Sep 5, 2025 · Hosting
New accounts moved to credit-based plans: the free plan went from 100 GB of bandwidth to 300 credits (about 15 GB), and Pro's monthly credits were later cut from 5,000 to 3,000.
MailerLite cut its free tier · Sep 2025 · Newsletter
Free plan subscriber cap halved.
Ghost(Pro) raised its entry plan 67% · Jul 2025 · Newsletter
New lineup: Starter went from $9 to $15 a month and lost paid subscriptions, tips and two of its three newsletters; Creator and Team were replaced by Publisher at $29.
Mailchimp quietly cut what you get · Jun 2025 · Newsletter
Classic automation builder retired, so multi-step automations now need Standard.
Plausible made multi-site plans 53% pricier · Jun 2025 · Analytics
A new one-site Starter plan took over the old Growth prices; Growth rose 50–56% and dropped from 10 sites to 3.
SendGrid killed its free plan · May 27, 2025 · Email API
New sign-ups lost the free-forever plan in March 2025 and got a 60-day trial instead. On May 27, existing free accounts were told to upgrade by July 26 or have sending turned off. Paid plans start at $19.95 a month.
MailerSend raised prices 13% · Feb 2025 · Email API
Premium split into Starter and Professional at a higher entry price (seen between June 2024 and February 2025 snapshots).
Hetzner cut US traffic from 20 TB to 1 TB · Dec 1, 2024 · Hosting
US servers lost most of their included traffic and rose 4–27.5%; existing US servers moved over on Feb 1, 2025.
Mixpanel cut its free plan from 20M to 1M events · Dec 2024 · Analytics
The free plan dropped from 20M to 1M events a month: Mixpanel's pricing page showed 20M on Nov 30, 2024 and 1M on Dec 11, 2024.
Umami Cloud raised prices 122% · Oct 2024 · Analytics
Pro went from $9 a month at 100k events to a flat $20 with 1M events included. Hobby went from 10k to 100k events but from 1-year to 6-month retention (between the Sep 3 and Oct 7, 2024 pricing page snapshots).
Fly.io dropped free allowances for new accounts · Oct 2024 · Hosting
Hobby, Launch and Scale plans were discontinued for new organizations, which now get no free allowance, only a short trial.
Render cut its free tier · May 20, 2024 · Hosting
New free Postgres databases expire after 30 days instead of 90.
Matomo Cloud raised prices 9% · Feb 2024 · Analytics
Cloud prices went up about 7–16% across tiers (pricing page snapshots of Feb 21 and Feb 29, 2024).
Fathom raised prices 7% · Dec 2023 · Analytics
Prices rose 7% at 100k, 11% at 1M and 61% at 10M pageviews.
Amazon SES cut its free tier · Aug 1, 2023 · Email API
The permanent free tier for email sent from EC2 became a 12-month allowance.
Railway ended its free plan · Aug 1, 2023 · Hosting
The free Starter plan became a one-time trial, a $5 Hobby plan arrived, and network egress started being billed.
Google Analytics cut data retention to 14 months · Jul 1, 2023 · Analytics
Universal Analytics stopped processing data; its replacement, GA4, keeps event data for at most 14 months on the free tier.
Buttondown quietly cut what you get · Mar 14, 2023 · Newsletter
Whitelabel and teams moved from Standard up to Professional; a $139 Advanced tier was added.
Mailchimp quietly cut what you get · Feb 2023 · Newsletter
Free plan monthly sends cut from 2,500 to 1,000.
Postmark raised prices 15–50% · Jan 3, 2023 · Email API
New subscriptions and plan changes moved to higher prices; existing plans were honored.
Heroku killed its free tier · Nov 28, 2022 · Hosting
Free dynos, free Postgres and free Redis were removed; the cheapest option became Eco at $5 a month for a pool of sleeping dynos.
Buttondown moved to tiers and cut its free plan · May 13, 2022 · Newsletter
Per-1,000 pricing replaced by tiers (a 10k list went from about $45 to $79) and the free plan dropped from 1,000 to 100 subscribers.
Plausible raised prices 58% · Jan 2022 · Analytics
Every tier went up 13–63%.
Mailchimp cut its free plan 75% and raised prices · 2022 · Newsletter
Free plan contacts cut from 2,000 to 500 and scheduling removed; Essentials went from $9.99 to $13 and Standard from $14.99 to $20.