Google Analytics cut data retention to 14 months
Universal Analytics stopped processing data; its replacement, GA4, keeps event data for at most 14 months on the free tier.
What changed
- Limits cut, Jul 1, 2023
- Before: Universal Analytics: up to 50 months, or no automatic expiry
- After: GA4: 2 or 14 months
- Existing customers: not grandfathered
Alternatives to Google Analytics
Google Analytics is the cheapest analytics tool we track at 100k pageviews. The others:
- PostHog: free
- Mixpanel: free
- Pirsch: $12/mo
- Fathom: $15/mo
- Plausible: $19/mo
- DataFast: $19/mo
- Simple Analytics: $20/mo
- Umami Cloud: $20/mo
- Matomo Cloud: $42/mo
Google Analytics alternatives: 9 analytics tools compared, at every size.
Sources
Every price and change for Google Analytics: Google Analytics.