Kit raised prices 34%
Paid plans rose about 34% for new customers; existing customers moved over on their first bill after Oct 15, 2025.
What changed
- Price increase, 34%, Sep 8, 2025
- Before: Creator $29/mo at 1k; Creator Pro about $59
- After: Creator $39/mo at 1k; Pro $79
- Existing customers: not grandfathered
Cheaper alternatives to Kit
At 10k subs, Kit costs $139/mo. 8 newsletter platforms cost less:
- Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
- MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
- Flodesk: $72/mo (Lite plan (Pro above 25k))
- Buttondown: $79/mo (Base plan, no add-ons)
- Bento: $79/mo (Marketing Platform)
- MailerLite: $89/mo (Comfort plan)
- Ghost(Pro): $105/mo (Starter (Publisher above 1k))
- Mailchimp: $110/mo (Essentials (Standard above 50k))
Kit alternatives: 8 cheaper newsletter platforms compared, at every size.
Sources
Every price and change for Kit: Kit.