Analytics tools compared: prices and price hikes
Web and product analytics, from privacy-first page counters to event pipelines. Priced by monthly pageviews.
Prices at 100k pageviews
- Google Analytics: free · last hike Jul 2023
- Mixpanel: free · last hike Dec 2024
- PostHog: free
- Pirsch: $12/mo
- Fathom: $15/mo · last hike Dec 2023
- DataFast: $19/mo · last hike Nov 2025
- Plausible: $19/mo · last hike Jun 2025
- Simple Analytics: $20/mo
- Umami Cloud: $20/mo · last hike Jun 2026
- Matomo Cloud: $42/mo · last hike Feb 2024
Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.