Hotjar cut free session replays from 100% of sessions to 5%
Free replays fell from 100% of sessions up to 20k to 5% of sessions, capped at 10k recordings a month. A site with 10,000 sessions now gets 500 free recordings instead of all 10,000.
What changed
- Free tier cut, Mar 2026
- Before: Free: 100% of sessions up to 20k
- After: Free: 5% of sessions, max 10k
- Existing customers: not stated
Cheaper alternatives to Hotjar
At 10k sessions, Hotjar costs $49/mo. 2 session replay tools cost less:
- Microsoft Clarity: free (Free plan, which records every session at the ref point with no cap (10,000 sessions a month).), covers 77% of Hotjar; missing or partial: On-site surveys and feedback, Funnels and journey analysis (partly), Security compliance
- Fullstory: free (FullstoryFree plan at 10,000 sessions/month), covers 93% of Hotjar; missing or partial: Click and scroll heatmaps (partly)
Hotjar alternatives: 2 session replay tools compared, at every size.
Sources
Every price and change for Hotjar: Hotjar.