Buttondown moved to tiers and cut its free plan

Per-1,000 pricing replaced by tiers (a 10k list went from about $45 to $79) and the free plan dropped from 1,000 to 100 subscribers.

What changed

  • Price increase, 76%, May 13, 2022
  • At 10k subs: $45 → $79 a month ($408 more a year)
  • Before: First 1k free, then $5/mo per 1k subscribers
  • After: Tiers at $9 / $29 / $79; free up to 100
  • Existing customers: partially

Cheaper alternatives to Buttondown

At 10k subs, Buttondown costs $79/mo. 3 newsletter platforms cost less:

  • Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
  • MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
  • Flodesk: $72/mo (Lite plan (Pro above 25k))

Buttondown alternatives: 3 cheaper newsletter platforms compared, at every size.

Sources

Every price and change for Buttondown: Buttondown.