Hotjar raised its Growth (ex-Plus) plan 25%, from $32 to $40/mo
The Growth plan, renamed from Plus, went from $32 to $40 a month, a 25% rise. The page does not say which billing term those figures use, and the same window moved session counting from daily to monthly.
What changed
- Price increase, Oct 2025
- Before: Plus: $32/mo
- After: Growth: $40/mo
- Existing customers: not stated
Cheaper alternatives to Hotjar
At 10k sessions, Hotjar costs $49/mo. 2 session replay tools cost less:
- Microsoft Clarity: free (Free plan, which records every session at the ref point with no cap (10,000 sessions a month).), covers 77% of Hotjar; missing or partial: On-site surveys and feedback, Funnels and journey analysis (partly), Security compliance
- Fullstory: free (FullstoryFree plan at 10,000 sessions/month), covers 93% of Hotjar; missing or partial: Click and scroll heatmaps (partly)
Hotjar alternatives: 2 session replay tools compared, at every size.
Sources
Every price and change for Hotjar: Hotjar.