Ahrefs raised Lite from $99 to $129 and Standard from $199 to $249
Lite rose from $99 to $129 a month (+30%) and Standard from $199 to $249 (+25%); the entry gives no Advanced price. Standard and Advanced also gained unlimited credits. The entry is coded 2024Q2 and its displayed date (Jan 10, 2026) looks like a batch date, so the month 2024-04 is an estimate.
What changed
- Price increase, 30%, Apr 2024
- Before: Lite $99/mo; Standard $199/mo
- After: Lite $129/mo; Standard $249/mo
- Existing customers: Not stated
Alternatives to Ahrefs
Ahrefs is the cheapest SEO tool we track at 1 user. The others:
Ahrefs alternatives: 2 SEO tools compared, at every size.
Sources
Every price and change for Ahrefs: Ahrefs.