Salesforce raised Enterprise and Unlimited prices by 6% on average

Salesforce raised list prices of Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, Field Service and some Industries Clouds by an average of 6% from August 1, 2025. Starter, Pro and Foundations prices did not change.

What changed

  • Price increase, Aug 1, 2025
  • Before: Enterprise and Unlimited list prices before Aug 2025
  • After: About 6% higher on average

Cheaper alternatives to Salesforce

At 1 user, Salesforce costs $25/mo. 2 CRMs cost less:

  • HubSpot: $20/mo (Sales Hub Starter (Core Seat))
  • Zoho CRM: $20/mo (Standard edition, 1 user, monthly billing)

Salesforce alternatives: 2 CRMs compared, at every size.

Sources

Every price and change for Salesforce: Salesforce.