Gumroad added $0.50 per direct sale and raised Discover to 30%

Direct sales went from a flat 10% to 10% plus $0.50 per sale; Discover sales went to 30%. On the starter scenario (50 orders of $20) that adds $25 a month in fees.

What changed

  • Price increase, 45%, Jan 2025
  • At $1,000 a month in download sales (50 orders of $20): $56 → $81 a month ($300 more a year)
  • Before: flat 10% per sale
  • After: 10% + $0.50 per direct sale; 30% on Discover sales
  • Existing customers: Not stated

Cheaper alternatives to Gumroad

At $1,000 a month in download sales (50 orders of $20), Gumroad costs $81/mo. 2 digital product stores cost less:

  • Whop: free (Standard Pricing on domestic card payments, no optional add-ons), covers 63% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record (partly), Self-hosted or WordPress
  • Stan: $29/mo (Creator plan, monthly billing ($29/mo), 0% platform fee), covers 50% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record, Paid memberships & subscriptions (partly)

Gumroad alternatives: 2 digital product stores compared, at every size.

Sources

Every price and change for Gumroad: Gumroad.