Mailchimp quietly cut what you get
Classic automation builder retired, so multi-step automations now need Standard.
What changed
- Limits cut, Jun 2025
- Before: Multi-step automations on Essentials
- After: Standard required (from $20/mo)
- Existing customers: not grandfathered
Cheaper alternatives to Mailchimp
At 10k subs, Mailchimp costs $110/mo. 7 newsletter platforms cost less:
- Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
- MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
- Flodesk: $72/mo (Lite plan (Pro above 25k))
- Buttondown: $79/mo (Base plan, no add-ons)
- Bento: $79/mo (Marketing Platform)
- MailerLite: $89/mo (Comfort plan)
- Ghost(Pro): $105/mo (Starter (Publisher above 1k))
Mailchimp alternatives: 7 cheaper newsletter platforms compared, at every size.
Sources
Every price and change for Mailchimp: Mailchimp.