Mailchimp raised legacy plans 11–13%

Accounts on legacy plans (from before May 2019) pay 11–13% more on average from their next billing cycle.

What changed

  • Price increase, 12%, Apr 13, 2026
  • Before: Legacy plan prices
  • After: +11–13% on average
  • Existing customers: not grandfathered

Cheaper alternatives to Mailchimp

At 10k subs, Mailchimp costs $110/mo. 7 newsletter platforms cost less:

  • Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
  • MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
  • Flodesk: $72/mo (Lite plan (Pro above 25k))
  • Buttondown: $79/mo (Base plan, no add-ons)
  • Bento: $79/mo (Marketing Platform)
  • MailerLite: $89/mo (Comfort plan)
  • Ghost(Pro): $105/mo (Starter (Publisher above 1k))

Mailchimp alternatives: 7 cheaper newsletter platforms compared, at every size.

Sources

Every price and change for Mailchimp: Mailchimp.