Salesforce pricing, price hikes and cheaper alternatives
Salesforce (salesforce.com) is a CRM. Per user per month; Starter Suite can be billed monthly, while Pro Suite and the Core, Advanced and Max editions are billed annually.. Free plan: Free Suite ($0) was removed from small-business pricing in Sep 2026 (still shown in a comparison table).
What Salesforce costs
- 1 user: $25/mo (Starter Suite $25/user/mo, billed monthly or annually)
- 3 users: $75/mo (Starter Suite $25/user x 3)
- 10 users: $250/mo (Starter Suite $25/user x 10)
Plan compared: Starter Suite. Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest paid self-serve plan with contact records and a deal pipeline, at 1 user with 1,000 contacts, 3 users with 5,000 contacts and 10 users with 20,000 contacts. Free plans, optional add-ons and usage-based AI, calling, messaging and data credits are not counted.
Salesforce price hikes
- Salesforce removed its Free Suite plan · Sep 7, 2026
PricingSaaS recorded that Salesforce took the $0 Free Suite plan off its small-business pricing on Sep 7, 2026. Starter ($25) and Pro ($100) prices stayed the same. - Salesforce raised Enterprise and Unlimited prices by 6% on average · Aug 1, 2025
Salesforce raised list prices of Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, Field Service and some Industries Clouds by an average of 6% from August 1, 2025. Starter, Pro and Foundations prices did not change.
Cheaper alternatives to Salesforce
At 1 user, Salesforce costs $25/mo. 2 CRMs cost less:
- HubSpot: $20/mo (Sales Hub Starter (Core Seat))
- Zoho CRM: $20/mo (Standard edition, 1 user, monthly billing)
Salesforce alternatives: 2 CRMs compared, at every size.
Every change we logged
- Sep 7, 2026 · Free tier cut: PricingSaaS recorded that Salesforce took the $0 Free Suite plan off its small-business pricing on Sep 7, 2026. Starter ($25) and Pro ($100) prices stayed the same.
- Aug 1, 2025 · Price increase: Salesforce raised list prices of Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, Field Service and some Industries Clouds by an average of 6% from August 1, 2025. Starter, Pro and Foundations prices did not change.
Sources
Pricing page: salesforce.com/sales/pricing. Prices last checked Oct 16, 2026. Prices come from salesforce.com/sales/pricing (Oct 2026), and changes from PricingSaaS and Salesforce's 2025 pricing-update article. The pricing page says Starter can be billed monthly but gives no user cap or contract details. The Free Suite removal comes only from PricingSaaS (the vendor's comparison table still shows it), and the web search budget was used up, so the 2023 increase was not verified and is left out.