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Apollo.io pricing, price hikes and cheaper alternatives

Apollo.io (apollo.io) is a cold outreach tool. Per-seat plans, billed monthly or annually, with a credit allowance pooled across the team for contact data and AI, add-on credits sold separately, and mailbox limits that rise by tier.. Free plan: Free plan: $0, 1 mailbox per user, 2 sequences per team, 250 emails a day and 75 credits per seat a month..

What Apollo.io costs

  • 1k prospects/mo: $99/mo (Professional at $99 per seat billed monthly, 1 seat. Basic ($65 monthly) allows only 1 mailbox per user, so 3 mailboxes would need 3 seats: 3 x $65 = $195, which costs more. Professional allows unlimited Google and Microsoft mailboxes plus 5 SMTP, unlimited daily sends and unlimited sequences; its 4,000 credits per seat a month and 2,500-record selection limit fit 1,000 new contacts. Reply detection and open tracking are not itemised on the pricing page.)
  • 10k prospects/mo: no public price (Null: Professional (1 seat, $99) fits 30 Google or Microsoft mailboxes and unlimited sends, but its 4,000 credits per seat a month fall short of 10,000 prospects if each uses credits, and add-on credit prices are not published. Organization fits every published limit with no add-ons at a 3-seat minimum: 3 x $119 billed annually = $357 a month, with 18,000 pooled credits. Whether Professional plus add-on credits costs less cannot be confirmed.)
  • 1 LinkedIn account: no public price (Null: the pricing page lists LinkedIn only as an integration, and no automated LinkedIn connection requests or follow-ups are published for any plan.)

Plan compared: Professional, 1 seat, billed monthly. Prices are USD per month on monthly billing for three jobs: one person emailing 1,000 new prospects a month from 3 mailboxes (the headline), 10,000 new prospects a month from 30 mailboxes, and one LinkedIn account on automated outreach. The mailboxes, domains and lead data themselves are not included, and a tool that cannot do a job shows no price for it.

What Apollo.io does

Core: LinkedIn capture & enrichment, Sales email sequences, B2B contact finder.

Important: Contact & company records (partly), Email & calendar sync (partly), Workflow automation (partly), Built-in business calling (partly), Integrations & API (partly), Calls, SMS and WhatsApp steps (partly), AI writing and personalization, Autonomous AI SDR (partly), Buying-signal triggers (partly), Native CRM sync (partly).

Also has: Deal pipeline CRM (partly), Lead capture forms (partly), AI assistant (partly), Automatic data capture (partly), AI call & meeting notes (partly), Custom objects & data model (partly), Reports & forecasting (partly), Mobile apps (partly), Permissions & compliance (partly), Unlimited mailboxes with rotation (partly), Mailbox warmup (partly), Deliverability safeguards (partly), Unified reply inbox (partly), API and webhooks (partly), Security and compliance (partly).

Apollo.io price hikes

  • Apollo.io cut its free tier · Jul 2024
    PricingSaaS shows the Free plan's buying-intent topics cut from 3 to 1. Its diff is labelled 2024Q3, so the month is inferred and not confirmed.

Cheaper alternatives to Apollo.io

At 1,000 prospects a month from 3 mailboxes, Apollo.io costs $99/mo. 3 cold outreach tools cost less:

  • Smartlead: $39/mo (Base), covers 84% of Apollo.io; missing or partial: B2B contact finder (partly), AI writing and personalization (partly), Security and compliance
  • Instantly: $47/mo (Outreach Growth), covers 86% of Apollo.io; missing or partial: Calls, SMS and WhatsApp steps, Security and compliance
  • lemlist: $69/mo (Email (50k emails/mo)), covers 100% of Apollo.io

Apollo.io alternatives: 3 cheaper cold outreach tools compared, at every size.

Other kinds of products that cover part of Apollo.io

  • Copy.ai (AI writing): covers 34% of Apollo.io; missing or partial: Sales email sequences, B2B contact finder (partly), Calls, SMS and WhatsApp steps, AI writing and personalization (partly), Buying-signal triggers

Every change we logged

  • Jul 2024 · Free tier cut: PricingSaaS shows the Free plan's buying-intent topics cut from 3 to 1. Its diff is labelled 2024Q3, so the month is inferred and not confirmed.

Sources

Pricing page: apollo.io/pricing. Prices last checked Oct 16, 2026. Prices and limits come from the rendered apollo.io/pricing page (monthly and annual views, comparison-table cells matched by position) on 2026-10-17. PricingSaaS shows annual prices, and CostBench's 2026 change log contradicts itself and the official page, so neither sets a price; the 2024 Free-plan change month is inferred from PricingSaaS's 2024Q3 diff label.