HubSpot pricing, price hikes and cheaper alternatives
HubSpot (hubspot.com) is a CRM. Per-seat pricing per Hub and tier (Core Seats on Starter, Sales Seats on Pro/Enterprise), with onboarding fees and credits on higher tiers.. Free plan: Free CRM for up to 2 users with 1,000 contacts and basic deal pipeline..
What HubSpot costs
- 1 user: $20/mo (Sales Hub Starter $20/seat/mo on monthly billing ($7/seat/mo billed annually); Starter Customer Platform shows the same $7/$20.)
- 3 users: $60/mo (Starter $20/seat x 3)
- 10 users: $200/mo (Starter $20/seat x 10; no Starter seat cap stated on the pricing page)
Plan compared: Sales Hub Starter (Core Seat). Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest paid self-serve plan with contact records and a deal pipeline, at 1 user with 1,000 contacts, 3 users with 5,000 contacts and 10 users with 20,000 contacts. Free plans, optional add-ons and usage-based AI, calling, messaging and data credits are not counted.
HubSpot price hikes
No price hikes on record for HubSpot.
Alternatives to HubSpot
HubSpot is the cheapest CRM we track at 1 user. The others:
- Zoho CRM: $20/mo
- Salesforce: $25/mo
HubSpot alternatives: 2 CRMs compared, at every size.
Every change we logged
- Jul 3, 2026 · Price cut: Sales Hub Starter annual-billed price cut again from $9 to $7 per seat per month; monthly price remains $20.
- Jan 2026 · Price cut: Sales Hub Starter annual-billed price fell from $15 to $9 per seat per month (logged by PricingSaaS as 2025Q2); monthly list stayed $20 apart from a $15 new-customer promo.
Sources
Pricing page: hubspot.com/pricing/sales. Prices last checked Oct 16, 2026. HubSpot's page shows $7 and $20 per seat without labeling billing terms in fetched text; PricingSaaS confirms $7 is annual, so $20 is the monthly rate. The one web search for price increases could not run (search budget exhausted), so pre-2025 changes (e.g. the 2024 seat-based repricing) are not recorded.