Google Analytics pricing, price hikes and cheaper alternatives
Google Analytics (analytics.google.com) is a analytics tool. Free; Analytics 360 is sales-quoted. Free plan: Free; event-level data kept 2 or 14 months.
What Google Analytics costs
- 10k pageviews / month: free
- 100k pageviews / month: free
- 1M pageviews / month: free
- 10M pageviews / month: free
Plan compared: GA4 standard. Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.
Google Analytics price hikes
- Google Analytics cut data retention to 14 months · Jul 1, 2023
Universal Analytics stopped processing data; its replacement, GA4, keeps event data for at most 14 months on the free tier.
Alternatives to Google Analytics
Google Analytics is the cheapest analytics tool we track at 100k pageviews. The others:
- PostHog: free
- Mixpanel: free
- Pirsch: $12/mo
- Fathom: $15/mo
- Plausible: $19/mo
- DataFast: $19/mo
- Simple Analytics: $20/mo
- Umami Cloud: $20/mo
- Matomo Cloud: $42/mo
Google Analytics alternatives: 9 analytics tools compared, at every size.
Every change we logged
- Jul 1, 2023 · Limits cut: Universal Analytics stopped processing data; its replacement, GA4, keeps event data for at most 14 months on the free tier.
Sources
Pricing page: marketingplatform.google.com/about/analytics. Prices last checked Oct 16, 2026. Free at every size. Many privacy-first tools need no cookie banner, which GA usually does in the EU.