Umami Cloud pricing, price hikes and cheaper alternatives
Umami Cloud (umami.is) is a analytics tool. Base fee with included events, then per event. Free plan: 100k events/mo, 1 site, 6-month retention.
What Umami Cloud costs
- 10k pageviews / month: $20/mo
- 100k pageviews / month: $20/mo
- 1M pageviews / month: $20/mo
- 10M pageviews / month: $200/mo
Plan compared: Pro (Business at 10M). Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.
Umami Cloud price hikes
- Umami Cloud cut its free tier · Jun 2026
The free Hobby plan dropped from 3 websites to 1 (between the Jun 4 and Jun 15, 2026 pricing page snapshots). - Umami Cloud quietly cut what you get · Mar 18, 2026
A $200 Business plan launched, and Pro dropped from unlimited sites and members to 20 sites and 10 members, from 5-year to 2-year retention, with overage up from $0.00002 to $0.00003 per event. - Umami Cloud raised prices 122% · Oct 2024
Pro went from $9 a month at 100k events to a flat $20 with 1M events included. Hobby went from 10k to 100k events but from 1-year to 6-month retention (between the Sep 3 and Oct 7, 2024 pricing page snapshots).
Cheaper alternatives to Umami Cloud
At 100k pageviews, Umami Cloud costs $20/mo. 7 analytics tools cost less:
- PostHog: free (Pay as you go, first 1M free)
- Mixpanel: free (Growth, 1M events free)
- Google Analytics: free (GA4 standard)
- Pirsch: $12/mo (Standard plan)
- Fathom: $15/mo (Single plan (smallest tier 100k))
- Plausible: $19/mo (Starter (1 site))
- DataFast: $19/mo (Starter (1 website))
Umami Cloud alternatives: 7 cheaper analytics tools compared, at every size.
Every change we logged
- Jun 2026 · Free tier cut: The free Hobby plan dropped from 3 websites to 1 (between the Jun 4 and Jun 15, 2026 pricing page snapshots).
- Mar 18, 2026 · Limits cut: A $200 Business plan launched, and Pro dropped from unlimited sites and members to 20 sites and 10 members, from 5-year to 2-year retention, with overage up from $0.00002 to $0.00003 per event.
- Oct 2024 · Price increase: Pro went from $9 a month at 100k events to a flat $20 with 1M events included. Hobby went from 10k to 100k events but from 1-year to 6-month retention (between the Sep 3 and Oct 7, 2024 pricing page snapshots).
- Aug 2023 · Repriced: The free Cloud beta ended and paid plans launched.
Sources
Pricing page: umami.is/pricing. Prices last checked Oct 16, 2026. Pro started at $9/mo for 100k events in Aug 2023 and became $20 with 1M included in Oct 2024. 10M uses Business ($200 with 10M included); Pro would be $290. The free Hobby plan covers 100k events on one site but keeps only 6 months of data, so it doesn't count as the price here.