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Ahrefs pricing, price hikes and cheaper alternatives

Ahrefs (ahrefs.com) is a SEO tool. Tiered monthly plans with fixed tracked-keyword, project and seat limits; extra seats cost per seat, add-ons are sold separately, and Enterprise needs an annual commitment.. Free plan: Ahrefs Free gives Ahrefs data on your own site (formerly Webmaster Tools); limits not stated..

What Ahrefs costs

  • 1 user: $129/mo (Lite $129/mo billed monthly: 1 seat, 750 tracked keywords, Rank Tracker and Site Audit. Starter ($29/mo) is not used because its listing covers search research and competitor checks only, with no rank tracking or site audit shown.)
  • 500 keywords: $129/mo (Lite $129/mo: its 750 tracked-keyword allowance covers 500 on one site; the Ahrefs rank tracker page states a Weekly refresh (plan not named).)
  • 3 users: $209/mo (Lite $129 + 2 extra seats x $40 = $209/mo (Lite allows 3 seats). Standard would be $249 + 2 x $60 = $369.)

Plan compared: Lite plan, billed monthly (1 seat). USD per month on monthly billing for three scenarios: the cheapest paid plan for one user (the headline), tracking 500 keywords for one site at least weekly, and 3 users on the cheapest plan that gives each their own login. Free plans do not count for the one-user and team prices, annual-only plans and licenses are divided by 12, and tools that cannot track rankings show no 500-keyword price.

What Ahrefs does

Core: Classic SEO toolkit, Keyword research, Technical site audit, Backlink analysis, Competitor organic research.

Important: AI search visibility tracking, Wide AI engine coverage, Competitor share of voice, Citation and source analysis, Prompt research and volume, Multi-country and language tracking, Rank tracking, Traffic & market intelligence (partly).

Also has: AI crawler analytics (partly), AI referral traffic attribution (partly), GEO audits and recommendations (partly), AI content creation (partly), Scheduled reports and alerts (partly), API and data integrations (partly), Agency multi-brand workspaces (partly), Security attestation and SSO (partly), Website traffic analytics, At-a-glance dashboard, Custom events and goals (partly), Funnel analysis (partly), Ad-hoc reports and dashboards (partly), Cookieless, consent-free tracking (partly), Integrations ecosystem (partly), Shared and client reporting (partly), Compliance and access control (partly), Keyword clustering & topic planning (partly), Competitor ad research (partly), AI SEO writing (partly), Link building & outreach (partly), Non-Google keyword data, SEO browser extension (partly), SEO data API.

Ahrefs price hikes

Alternatives to Ahrefs

Ahrefs is the cheapest SEO tool we track at 1 user. The others:

Ahrefs alternatives: 2 SEO tools compared, at every size.

Every change we logged

  • Mar 11, 2026 · Limits cut: Brand Radar AI organic-prompt database cut by 31M, from 223M to 192M prompts.
  • Mar 2, 2026 · Limits cut: Brand Radar AI organic-prompt database cut from 246M+ to 223M+ prompts; the same entry raised Report Builder widgets from 200 to 500.
  • Feb 23, 2026 · Repriced: Brand Radar AI add-on split into three prompt packages: Basic $50/mo (2,500 checks), Growth $100/mo (7,000) and Scale $250/mo (25,000).
  • Apr 2024 · Price increase: Lite rose from $99 to $129 a month (+30%) and Standard from $199 to $249 (+25%); the entry gives no Advanced price. Standard and Advanced also gained unlimited credits. The entry is coded 2024Q2 and its displayed date (Jan 10, 2026) looks like a batch date, so the month 2024-04 is an estimate.

Sources

Pricing page: ahrefs.com/pricing. Prices last checked Oct 16, 2026. The Ahrefs pricing page and the PricingSaaS plan table agree on Lite $129, Standard $249 and Advanced $449 per month; the $40 extra-seat price comes from the pricing page alone. Web search was unavailable this run (budget used up), so the 2024 increase rests on the PricingSaaS diff entry, dated only to quarter 2024Q2.