Amplitude pricing, price hikes and cheaper alternatives
Amplitude (amplitude.com) is a analytics tool. Event-based: Free covers 2M events a month, then self-serve Plus goes up in event-volume tiers to 70M events, and Growth/Enterprise are quoted by sales.. Free plan: Free plan: 2M events/month, unlimited seats, 1 year of data access, 10 saved charts.
What Amplitude costs
- 10k pageviews / month: free (Free plan (2M events/mo, 1-year data access), 1 pageview = 1 event)
- 100k pageviews / month: free (Free plan (2M events/mo, 1-year data access))
- 1M pageviews / month: free (Free plan (2M events/mo, 1-year data access))
- 10M pageviews / month: $720/mo (Plus 10M-event tier: $720/mo monthly, $6,912/yr ($576/mo) annually, from the pricing page's estimator data)
Plan compared: Free. Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.
What Amplitude does
Core: Custom events and goals, Funnel analysis, Retention and cohorts, Ad-hoc reports and dashboards.
Important: Website traffic analytics, User profiles and journeys, Autocapture and retroactive events, SQL, API and raw export, Marketing attribution, Session replay, A/B tests and feature flags, In-app surveys and guides, Mobile and app SDKs, AI data analyst, Integrations ecosystem, Compliance and access control.
Also has: At-a-glance dashboard (partly), Cookieless, consent-free tracking (partly), Shared and client reporting.
Amplitude price hikes
- Amplitude cut its free plan from 10M to 2M events a month · Jun 2026
The free Starter plan's included volume dropped from up to 10M events a month to up to 2M (PricingSaaS saw it between its Mar 30 and Jun 29, 2026 captures). Starter was renamed Free soon after.
Alternatives to Amplitude
Amplitude is the cheapest analytics tool we track at 100k pageviews. The others:
- PostHog: free
- Mixpanel: free
- Google Analytics: free
- Pirsch: $12/mo
- Fathom: $15/mo
- Plausible: $19/mo
- DataFast: $19/mo
- Simple Analytics: $20/mo
- Umami Cloud: $20/mo
- Matomo Cloud: $42/mo
Amplitude alternatives: 11 analytics tools compared, at every size.
Every change we logged
- Jul 6, 2026 · Repriced: Plus went from a fixed $49/month tier priced by MTUs to event-based tiers starting at $0, with the first 2M events included. Its ceiling rose from 25M events (300K MTUs) to 70M events. A week later Growth and Enterprise also moved from unlimited MTUs to event-based pricing.
- Jun 2026 · Free tier cut: The free Starter plan's included volume dropped from up to 10M events a month to up to 2M (PricingSaaS saw it between its Mar 30 and Jun 29, 2026 captures). Starter was renamed Free soon after.
Sources
Pricing page: amplitude.com/pricing. Prices last checked Oct 16, 2026. Plus tier prices come from the estimator JSON embedded in amplitude.com/pricing; the change history comes from PricingSaaS diffs. The ref point is free under both the old and new free plans, so it has no price history.