Mixpanel pricing, price hikes and cheaper alternatives
Mixpanel (mixpanel.com) is a analytics tool. Per event: 1M free, then $0.28 per 1k. Free plan: 1M events/mo.
What Mixpanel costs
- 10k pageviews / month: free
- 100k pageviews / month: free
- 1M pageviews / month: free
- 10M pageviews / month: $1,176/mo
Plan compared: Growth, 1M events free. Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.
Mixpanel price hikes
- Mixpanel cut its free plan from 20M to 1M events · Dec 2024
The free plan dropped from 20M to 1M events a month: Mixpanel's pricing page showed 20M on Nov 30, 2024 and 1M on Dec 11, 2024.
Alternatives to Mixpanel
Mixpanel is the cheapest analytics tool we track at 100k pageviews. The others:
- PostHog: free
- Google Analytics: free
- Pirsch: $12/mo
- Fathom: $15/mo
- Plausible: $19/mo
- DataFast: $19/mo
- Simple Analytics: $20/mo
- Umami Cloud: $20/mo
- Matomo Cloud: $42/mo
Mixpanel alternatives: 9 analytics tools compared, at every size.
Every change we logged
- Feb 3, 2025 · Price cut: Growth dropped its $24 monthly minimum: the first 1M events are free, then $0.28 per 1k.
- Dec 2024 · Free tier cut: The free plan dropped from 20M to 1M events a month: Mixpanel's pricing page showed 20M on Nov 30, 2024 and 1M on Dec 11, 2024.
- Aug 2023 · Repriced: Pricing moved from monthly tracked users to events.
Sources
Pricing page: mixpanel.com/pricing. Prices last checked Oct 16, 2026. One pageview = one event. The 10M figure is Mixpanel's own example on monthly billing ($840/mo yearly). Mixpanel's Feb 2025 post calls the 1M free allowance long-standing, but its pricing page showed 20M until December 2024.