Google Analytics alternatives
Google Analytics is already the cheapest analytics tool we track at 100k pageviews (free). Here's how the other 9 compare. Ranked by price at the size you pick, with free plans, price hikes and how to switch.
Alternatives to Google Analytics at 100k pageviews, cheapest first
- Mixpanel: free (Growth, 1M events free). Free plan: 1M events/mo. Last price hike: Dec 2024.
- PostHog: free (Pay as you go, first 1M free). Free plan: 1M events/mo.
- Pirsch: $12/mo (Standard plan). Free plan: none.
- Fathom: $15/mo (Single plan (smallest tier 100k)). Free plan: none. Last price hike: Dec 2023.
- DataFast: $19/mo (Starter (1 website)). Free plan: none. Last price hike: Nov 2025.
- Plausible: $19/mo (Starter (1 site)). Free plan: none. Last price hike: Jun 2025.
- Simple Analytics: $20/mo (Simple plan). Free plan: Unlimited pageviews (fair use), 5 sites, 30-day history, badge required.
- Umami Cloud: $20/mo (Pro (Business at 10M)). Free plan: 100k events/mo, 1 site, 6-month retention. Last price hike: Jun 2026.
- Matomo Cloud: $42/mo (Cloud Business (smallest tier 50k)). Free plan: none. Last price hike: Feb 2024.
Prices at every size
- Google Analytics: 10k pageviews free, 100k pageviews free, 1M pageviews free, 10M pageviews free
- Mixpanel: 10k pageviews free, 100k pageviews free, 1M pageviews free, 10M pageviews $1,176/mo
- PostHog: 10k pageviews free, 100k pageviews free, 1M pageviews free, 10M pageviews $324.40/mo
- Pirsch: 10k pageviews $6/mo, 100k pageviews $12/mo, 1M pageviews $54/mo, 10M pageviews $159/mo
- Fathom: 10k pageviews $15/mo, 100k pageviews $15/mo, 1M pageviews $60/mo, 10M pageviews $200/mo
- DataFast: 10k pageviews $9/mo, 100k pageviews $19/mo, 1M pageviews $69/mo, 10M pageviews $169/mo
- Plausible: 10k pageviews $9/mo, 100k pageviews $19/mo, 1M pageviews $69/mo, 10M pageviews $169/mo
- Simple Analytics: 10k pageviews $15/mo, 100k pageviews $20/mo, 1M pageviews $60/mo, 10M pageviews $160/mo
- Umami Cloud: 10k pageviews $20/mo, 100k pageviews $20/mo, 1M pageviews $20/mo, 10M pageviews $200/mo
- Matomo Cloud: 10k pageviews $26/mo, 100k pageviews $42/mo, 1M pageviews $204/mo, 10M pageviews $1,955/mo
Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.
How to move from Google Analytics to PostHog
- 1. Add PostHog's script next to Google Analytics's. Run both for two weeks so you can compare the numbers before you trust the new ones.
- 2. Bring your history. Use PostHog's import tool, or ask their support to run it for you.
- 3. Recreate goals, events and funnels. List what you actually look at in Google Analytics and rebuild just that in PostHog. Most people track far fewer events than they think.
- 4. Update your cookie banner and privacy policy. Cookieless tools often don't need a consent banner. Check your own legal requirements before removing it.
- 5. Remove Google Analytics's script and cancel. Export the reports you care about (or set up the BigQuery export) before removing the GA tag; GA4 keeps event-level data (explorations, funnels) for 2–14 months; standard reports keep aggregated data. Then delete the script and cancel the subscription.
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Everything about Google Analytics's own prices and price hikes: Google Analytics.