Fathom pricing, price hikes and cheaper alternatives
Fathom (usefathom.com) is a analytics tool. One plan, flat price per pageview tier. No free plan.
What Fathom costs
- 10k pageviews / month: $15/mo
- 100k pageviews / month: $15/mo
- 1M pageviews / month: $60/mo
- 10M pageviews / month: $200/mo
Plan compared: Single plan (smallest tier 100k). Lowest monthly bill, billed monthly, on a self-serve plan one commercial site can stay on at that volume: free plans and included allowances count if they keep at least 12 months of data and need no badge. Event-based tools count one pageview as one event.
Fathom price hikes
- Fathom raised prices 7% · Dec 2023
Prices rose 7% at 100k, 11% at 1M and 61% at 10M pageviews.
Cheaper alternatives to Fathom
At 100k pageviews, Fathom costs $15/mo. 4 analytics tools cost less:
- PostHog: free (Pay as you go, first 1M free)
- Mixpanel: free (Growth, 1M events free)
- Google Analytics: free (GA4 standard)
- Pirsch: $12/mo (Standard plan)
Fathom alternatives: 4 cheaper analytics tools compared, at every size.
Every change we logged
- Dec 2023 · Price increase: Prices rose 7% at 100k, 11% at 1M and 61% at 10M pageviews.
Sources
Pricing page: usefathom.com/pricing. Prices last checked Oct 16, 2026. Custom events count toward the pageview allowance. The trial is now 7 days and needs a card. The increase falls between the Nov 29, 2023 and Jan 21, 2024 pricing page snapshots.