Analytics tool price hikes
10 price hikes we tracked on analytics tools, newest first. Each one has its own page with before and after, sources, and what's cheaper now.
- Umami Cloud cut its free tier · Jun 2026
The free Hobby plan dropped from 3 websites to 1 (between the Jun 4 and Jun 15, 2026 pricing page snapshots). - Umami Cloud quietly cut what you get · Mar 18, 2026
A $200 Business plan launched, and Pro dropped from unlimited sites and members to 20 sites and 10 members, from 5-year to 2-year retention, with overage up from $0.00002 to $0.00003 per event. - DataFast limited its entry plan to one website · Nov 2025
The entry plan used to include unlimited websites and team members. Starter now covers one site and one member; more sites need Growth at about twice the price. - Plausible made multi-site plans 53% pricier · Jun 2025
A new one-site Starter plan took over the old Growth prices; Growth rose 50–56% and dropped from 10 sites to 3. - Mixpanel cut its free plan from 20M to 1M events · Dec 2024
The free plan dropped from 20M to 1M events a month: Mixpanel's pricing page showed 20M on Nov 30, 2024 and 1M on Dec 11, 2024. - Umami Cloud raised prices 122% · Oct 2024
Pro went from $9 a month at 100k events to a flat $20 with 1M events included. Hobby went from 10k to 100k events but from 1-year to 6-month retention (between the Sep 3 and Oct 7, 2024 pricing page snapshots). - Matomo Cloud raised prices 9% · Feb 2024
Cloud prices went up about 7–16% across tiers (pricing page snapshots of Feb 21 and Feb 29, 2024). - Fathom raised prices 7% · Dec 2023
Prices rose 7% at 100k, 11% at 1M and 61% at 10M pageviews. - Google Analytics cut data retention to 14 months · Jul 1, 2023
Universal Analytics stopped processing data; its replacement, GA4, keeps event data for at most 14 months on the free tier. - Plausible raised prices 58% · Jan 2022
Every tier went up 13–63%.