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Supermetrics pricing, price hikes and cheaper alternatives

Supermetrics (supermetrics.com) is a marketing reporting tool. Fixed monthly plans that include set numbers of users, data sources, accounts and one destination, with paid add-ons beyond them; annual billing is advertised as a 20% saving.. No free plan.

What Supermetrics costs

  • 1 brand: $222/mo (Growth $222/mo monthly. Its included 2 users, 6 data sources, 7 accounts per source, 1 team and 1 core destination cover the scenario, so no add-ons are needed. Starter ($55/mo monthly) is out: it includes 3 data sources and lists no extra-data-source price, but the scenario needs 4.)
  • 10 clients: custom pricing (Needs 10 teams, one per brand. Starter and Growth each include 1 team and list no extra-team price, so neither can hold 10 brands. Only Enterprise covers it, and it is quote-only, so custom.)
  • 25 clients: custom pricing (Needs 25 teams for the same reason as clients10. Only Enterprise (quote-only) covers it, so custom.)

Plan compared: Growth plan on monthly billing ($222/mo). Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest self-serve plan, plus any published per-client, per-account or per-user fees, that keeps GA4, Search Console, Google Ads and Meta Ads reports refreshing daily: for one business with 1 user (headline), or for an agency with 10 or 25 clients. Free plans count as $0 when they cover the job; the cost of destination tools such as Looker Studio Pro, Excel or a warehouse is not included.

What Supermetrics does

Core: Business app data connectors, Data to spreadsheets, Looker Studio and BI connectors, Warehouse and API export.

Important: Custom and offline data, Cross-channel ad reporting (partly), AI data analyst (partly), Security and compliance.

Also has: Custom connector builder (partly), Event destinations (partly), Lineage & data observability (partly), API & pipelines as code (partly), AI pipeline assistant, Compliance & data residency (partly), Dashboard builder (partly), Built-in SEO tools (partly).

Supermetrics price hikes

Cheaper alternatives to Supermetrics

At 1 brand with 4 data sources, Supermetrics costs $222/mo. 2 marketing reporting tools cost less:

  • AgencyAnalytics: $20/mo (Core plan, 1 client, annual-billed rate (monthly rate not published)), covers 64% of Supermetrics; missing or partial: Data to spreadsheets (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Security and compliance
  • Coefficient: $119/mo (Pro plan, 1 user, monthly billing ($119/user/mo)), covers 55% of Supermetrics; missing or partial: Business app data connectors (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Custom and offline data (partly), Security and compliance (partly)

Supermetrics alternatives: 2 marketing reporting tools compared, at every size.

Other kinds of products that cover part of Supermetrics

  • Fivetran (Data pipelines & CDP): covers 55% of Supermetrics; missing or partial: Data to spreadsheets, Looker Studio and BI connectors, AI data analyst, Security and compliance (partly), Dashboard builder

Every change we logged

  • Sep 28, 2026 · Limits cut: Starter and Growth lost Data API access, which had been capped at 50,000 rows a month on Starter and 250,000 on Growth. Enterprise keeps it.
  • May 5, 2026 · Price increase: Starter rose from $47 to $55 a month on monthly billing (+17%) and from $37 to $44 a month on annual billing (+19%). The same increase appears again in a July 4, 2026 entry, so it is counted once.

Sources

Pricing page: supermetrics.com/pricing. Prices last checked Oct 16, 2026. Current prices come from the official pricing page (USD, checked 2026-10-17) and the price history from PricingSaaS. Refresh frequency and history depth are not published, and the PricingSaaS entries dated Jan 12, 2026 were left out because they link to 2024 diff IDs.