Get alerts
All products/Data pipelines & CDP/Fivetran

Fivetran pricing, price hikes and cheaper alternatives

Fivetran (fivetran.com) is a data pipeline tool. Usage-based on monthly active rows (MAR): a $5 base per standard connection per month plus a per-MAR rate that varies with volume and plan, with transformations billed per model run.. Free plan: Free plan: 500,000 MAR a month for connections, 3,500 MAR a month for activations, 5,000 model runs a month for transformations..

What Fivetran costs

  • ELT, 5M rows: $520/mo (Standard, monthly list. 5 connections x $5 base = $25 (page: $5 per standard connection with 1 MAR to 1M MAR). Usage 1,000,000 MAR x $0.495 per 1,000 = $495. The official page prints no per-MAR rate; its median examples fit $5 + $0.495 per 1,000 MAR exactly (Facebook Ads 34,479 MAR = $22.06; Marketo 847,574 MAR = $424.54). Total $25 + $495 = $520. Free covers only 500,000 MAR. PricingSaaS quotes Standard tier rates from $500.00 down to $1.18 per million MAR (unverified; no tier table on the official page); at $500 per million the total would be $525. All five sources assumed to be Standard connectors (Enterprise only adds Oracle). The 15-minute syncs meet the hourly requirement.)
  • CDP, 10k users: custom pricing (custom. Fivetran has no event collection, so the only route is reverse ETL (Activations, 200+ destinations on Standard). The official page prints no activation rate, only two median examples (Snowflake to Salesforce 12,007 MAR = $202.25; Snowflake to HubSpot 9,934 MAR = $197.96) and says rates fall as usage rises. The scenario (2 destinations, 30,000 changed records each a month) cannot be priced exactly from published figures; the exact figure needs the page's estimator or sales.)
  • Models, 3 users: free (0 on Standard: unlimited users, no separate platform fee printed, and 3,000 model runs a month fall inside the 5,000 included on all plans (failed runs do not count). No connections, so no $5 base. Standard includes dbt Core support for Git-based development. Free is not used because its user limit and commercial-use terms are not stated.)

Plan compared: Standard plan, monthly list price, 5 connections (1 PostgreSQL, 4 SaaS) at 1,000,000 MAR a month.. Every price is for the same small company on the cheapest self-serve plan that fully covers the job, billed monthly: loading 5 million rows a month from Postgres and 4 SaaS apps into a warehouse (headline), getting data on 10,000 users into a warehouse and 2 business tools, or running 100 daily SQL models for a 3-person team. Free plans count when they cover the whole job; warehouse compute and free self-hosted open-source editions are not counted.

Fivetran price hikes

No price hikes on record for Fivetran.

Cheaper alternatives to Fivetran

At 5 million rows a month from 5 sources, Fivetran costs $520/mo. 1 data pipeline tool costs less:

  • Airbyte: $120/mo (Standard, pay-as-you-go, 25 credits a month)

Fivetran alternatives: 2 data pipeline tools compared, at every size.

Every change we logged

  • Apr 13, 2026 · Repriced: Enterprise and Business Critical 'Get started' signups became 'Book a demo', so both tiers now need a sales demo request.
  • Mar 3, 2026 · Repriced: Fivetran dropped its startup discount from the Promotions section about two weeks after broadening it on 2026-02-16 from YC-only to any venture-backed startup. The discount size was never stated, so no price change can be quantified.

Sources

Pricing page: fivetran.com/pricing. Prices last checked Oct 16, 2026. The official pricing page (checked 2026-10-17) gives the $5 per-connection base, the free allowance and transformation rates, but no per-MAR rate, so the $0.495 per 1,000 MAR is implied by its median examples. PricingSaaS's change log (captured 2026-07-08) records no list-price increase or decrease, and a news search could not be run.