Supermetrics alternatives
At 1 brand with 4 data sources, Supermetrics costs $222 a month. 2 marketing reporting tools cost less, from $20 (AgencyAnalytics). The closest match, AgencyAnalytics, covers 64% of what Supermetrics does. Each one shows how much of it it covers, capability by capability, next to the price.
What Supermetrics does
Core: Business app data connectors, Data to spreadsheets, Looker Studio and BI connectors, Warehouse and API export.
Important: Custom and offline data, Cross-channel ad reporting (partly), AI data analyst (partly), Security and compliance.
Also has: Custom connector builder (partly), Event destinations (partly), Lineage & data observability (partly), API & pipelines as code (partly), AI pipeline assistant, Compliance & data residency (partly), Dashboard builder (partly), Built-in SEO tools (partly).
Alternatives to Supermetrics at 1 brand with 4 data sources, best match first
- AgencyAnalytics: $20/mo annual-billed rate; monthly rate not published (Core plan, 1 client, annual-billed rate (monthly rate not published)). It covers 64% of Supermetrics; missing or partial: Data to spreadsheets (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Security and compliance. Free plan: none.
- Coefficient: $119/mo Monthly billing, 1 user; annual $99/user/mo (Pro plan, 1 user, monthly billing ($119/user/mo)). It covers 55% of Supermetrics; missing or partial: Business app data connectors (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Custom and offline data (partly), Security and compliance (partly). Free plan: Permanent Free plan ($0): 1 user, 3 standard sources with 1 account each, 5,000 import rows, manual refresh only, no Shared Connections since Jul 2026.. Last price hike: Jul 2026.
Other kinds of products that cover part of Supermetrics
- Fivetran (Data pipelines & CDP): covers 55% of Supermetrics; missing or partial: Data to spreadsheets, Looker Studio and BI connectors, AI data analyst, Security and compliance (partly), Dashboard builder
Prices at every size
- Supermetrics: 1 brand with 4 data sources $222/mo, 10 clients with 4 data sources each custom pricing, 25 clients with 4 data sources each custom pricing (Growth needed: Starter caps at 3 data sources)
- AgencyAnalytics: 1 brand with 4 data sources $20/mo, 10 clients with 4 data sources each $200/mo, 25 clients with 4 data sources each custom pricing (annual-billed rate; monthly rate not published)
- Coefficient: 1 brand with 4 data sources $119/mo, 10 clients with 4 data sources each no public price, 25 clients with 4 data sources each no public price (Monthly billing, 1 user; annual $99/user/mo)
Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest self-serve plan, plus any published per-client, per-account or per-user fees, that keeps GA4, Search Console, Google Ads and Meta Ads reports refreshing daily: for one business with 1 user (headline), or for an agency with 10 or 25 clients. Free plans count as $0 when they cover the job; the cost of destination tools such as Looker Studio Pro, Excel or a warehouse is not included.
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