Supermetrics raised Starter from $47 to $55 a month
Starter rose from $47 to $55 a month on monthly billing (+17%) and from $37 to $44 a month on annual billing (+19%). The same increase appears again in a July 4, 2026 entry, so it is counted once.
What changed
- Price increase, May 5, 2026
- Before: Starter $47/mo monthly, $37/mo annual
- After: Starter $55/mo monthly, $44/mo annual
Cheaper alternatives to Supermetrics
At 1 brand with 4 data sources, Supermetrics costs $222/mo. 2 marketing reporting tools cost less:
- AgencyAnalytics: $20/mo (Core plan, 1 client, annual-billed rate (monthly rate not published)), covers 64% of Supermetrics; missing or partial: Data to spreadsheets (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Security and compliance
- Coefficient: $119/mo (Pro plan, 1 user, monthly billing ($119/user/mo)), covers 55% of Supermetrics; missing or partial: Business app data connectors (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Custom and offline data (partly), Security and compliance (partly)
Supermetrics alternatives: 2 marketing reporting tools compared, at every size.
Sources
Every price and change for Supermetrics: Supermetrics.