Supermetrics removed Data API access from Starter and Growth
Starter and Growth lost Data API access, which had been capped at 50,000 rows a month on Starter and 250,000 on Growth. Enterprise keeps it.
What changed
- Limits cut, Sep 28, 2026
- Before: Starter: Data API capped at 50,000 rows/mo; Growth: capped at 250,000 rows/mo
- After: No Data API access on Starter or Growth; Enterprise only
Cheaper alternatives to Supermetrics
At 1 brand with 4 data sources, Supermetrics costs $222/mo. 2 marketing reporting tools cost less:
- AgencyAnalytics: $20/mo (Core plan, 1 client, annual-billed rate (monthly rate not published)), covers 64% of Supermetrics; missing or partial: Data to spreadsheets (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Security and compliance
- Coefficient: $119/mo (Pro plan, 1 user, monthly billing ($119/user/mo)), covers 55% of Supermetrics; missing or partial: Business app data connectors (partly), Looker Studio and BI connectors, Warehouse and API export (partly), Custom and offline data (partly), Security and compliance (partly)
Supermetrics alternatives: 2 marketing reporting tools compared, at every size.
Sources
Every price and change for Supermetrics: Supermetrics.