Marketing reporting tools compared: prices and price hikes
Tools that pull ad, analytics, SEO and social data into automatic marketing dashboards and client reports: agency reporting platforms, KPI dashboards, and data connectors that feed Looker Studio, Google Sheets, Excel and warehouses.
Prices at 1 brand with 4 data sources
- AgencyAnalytics: $20/mo
- Coefficient: $119/mo · last hike Jul 2026
- Supermetrics: $222/mo · last hike Sep 2026
Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest self-serve plan, plus any published per-client, per-account or per-user fees, that keeps GA4, Search Console, Google Ads and Meta Ads reports refreshing daily: for one business with 1 user (headline), or for an agency with 10 or 25 clients. Free plans count as $0 when they cover the job; the cost of destination tools such as Looker Studio Pro, Excel or a warehouse is not included.