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Coefficient pricing, price hikes and cheaper alternatives

Coefficient (coefficient.io) is a marketing reporting tool. Per-user monthly subscription on paid plans, with tiers set by data sources, accounts per source, refresh frequency and row or export limits; Enterprise is quoted by sales.. Free plan: Permanent Free plan ($0): 1 user, 3 standard sources with 1 account each, 5,000 import rows, manual refresh only, no Shared Connections since Jul 2026..

What Coefficient costs

  • 1 brand: $119/mo (Pro $119/user/mo monthly billing x 1 user (annual billing would be $99/user/mo). Starter fails: only 3 data sources (scenario needs 4) and a 5,000-row import cap (scenario returns up to 10,000 rows per refresh). Free fails: manual refresh only. Pro covers it: 6 standard sources with up to 3 accounts each, unlimited import rows, 5,000 import refreshes/mo (scenario needs 120), hourly auto refresh, and share-link viewers need no paid seat. The page states no history or date-range cap, so the 12-month requirement is assumed, not verified.)
  • 10 clients: no public price (null: needs 10 accounts per platform (40 connections). Pro caps 3 accounts per source and 6 sources (18 connections max). Only Enterprise covers it, and Enterprise is contact-sales only, so there is no self-serve price.)
  • 25 clients: no public price (null: needs 25 accounts per platform (100 connections). Pro caps 3 accounts per source and 6 sources (18 connections max). Only Enterprise covers it, and Enterprise is contact-sales only, so there is no self-serve price.)

Plan compared: Pro plan, 1 user, monthly billing ($119/user/mo). Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest self-serve plan, plus any published per-client, per-account or per-user fees, that keeps GA4, Search Console, Google Ads and Meta Ads reports refreshing daily: for one business with 1 user (headline), or for an agency with 10 or 25 clients. Free plans count as $0 when they cover the job; the cost of destination tools such as Looker Studio Pro, Excel or a warehouse is not included.

What Coefficient does

Core: Business app data connectors (partly), Data to spreadsheets, AI data analyst (partly), Free-form spreadsheet, External data sync & connectors.

Important: Custom and offline data (partly), Goals, pacing and alerts (partly), Formulas & computed fields, Built-in automations (partly), SQL & database access (partly), Charts & reporting.

Also has: Database replication & CDC (partly), Reverse ETL (partly), AI pipeline assistant (partly), Compliance & data residency (partly), Dashboard builder (partly), Warehouse and API export (partly), Cross-channel ad reporting (partly), Built-in SEO tools (partly), Security and compliance (partly), Relational tables & linked records (partly), Granular permissions (partly), AI features (partly), Security & compliance (partly).

Coefficient price hikes

  • Coefficient cut its free tier · Jul 27, 2026
    Coefficient removed Shared Connections from its Free plan, which had allowed 10K lifetime. Free now has no access to the feature.

Cheaper alternatives to Coefficient

At 1 brand with 4 data sources, Coefficient costs $119/mo. 1 marketing reporting tool costs less:

  • AgencyAnalytics: $20/mo (Core plan, 1 client, annual-billed rate (monthly rate not published)), covers 86% of Coefficient; missing or partial: Data to spreadsheets (partly), Security and compliance

Coefficient alternatives: 2 marketing reporting tools compared, at every size.

Other kinds of products that cover part of Coefficient

  • Fivetran (Data pipelines & CDP): covers 50% of Coefficient; missing or partial: Data to spreadsheets, AI data analyst, Goals, pacing and alerts, Dashboard builder
  • Grafana Cloud (Error & performance monitoring): covers 39% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Warehouse and API export, Cross-channel ad reporting
  • Power BI (BI & dashboards): covers 39% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Warehouse and API export, Cross-channel ad reporting
  • Tableau (BI & dashboards): covers 39% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Warehouse and API export, Cross-channel ad reporting
  • PostHog (Analytics): covers 33% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Dashboard builder, Warehouse and API export

Every change we logged

  • Jul 27, 2026 · Free tier cut: Coefficient removed Shared Connections from its Free plan, which had allowed 10K lifetime. Free now has no access to the feature.

Sources

Pricing page: coefficient.io/pricing. Prices last checked Oct 16, 2026. Monthly prices come from the pricing page's data-monthly attributes (Starter $59, Pro $119 per user); the visible $49 and $99 are annual-billed, matching the 17% annual saving. Connectors are confirmed on coefficient.io/integrations with no tier label, but history limits are not stated, and PricingSaaS tracks changes only from Jul 2026 with no news search run (WebSearch budget exhausted), so older price hikes are unverified.