Klaviyo pricing, price hikes and cheaper alternatives
Klaviyo (klaviyo.com) is a newsletter platform. Monthly subscription priced by active profiles in tiers, with email sends capped at 10x profiles and SMS bought as credits.. Free plan: Free: up to 250 active profiles, 500 email sends/month and $5 of mobile messages/month.
What Klaviyo costs
- 1k subscribers: $30/mo (Email tier 501-1,000 active profiles, 10,000 emails/mo)
- 5k subscribers: $100/mo (Email tier 3,501-5,000 profiles, 50,000 emails/mo)
- 10k subscribers: $150/mo (Email tier 6,501-10,000 profiles, 100,000 emails/mo)
- 25k subscribers: $400/mo (Email tier 20,001-25,000 profiles, 250,000 emails/mo)
- 50k subscribers: $720/mo (Email tier 45,001-50,000 profiles, 500,000 emails/mo)
- 100k subscribers: $1,380/mo (Email tier 95,001-100,000 profiles, 1,000,000 emails/mo)
Plan compared: Email. Cheapest paid plan that can send a weekly newsletter to the whole list, billed monthly. Plans priced by emails sent assume one issue a week, about 4.3 emails per subscriber a month.
Klaviyo price hikes
- Klaviyo began billing on all active profiles, not just emailed ones · Feb 18, 2025
From Feb 18, 2025 Klaviyo enforced profile compliance: accounts with more active profiles than their tier allows were moved up a tier automatically, closing the loophole of paying only for contacts emailed.
Cheaper alternatives to Klaviyo
At 10k subs, Klaviyo costs $150/mo. 11 newsletter platforms cost less:
- Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
- MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
- Flodesk: $72/mo (Lite plan (Pro above 25k))
- Buttondown: $79/mo (Base plan, no add-ons)
- Bento: $79/mo (Marketing Platform)
- MailerLite: $89/mo (Comfort plan)
- Ghost(Pro): $105/mo (Starter (Publisher above 1k))
- Mailchimp: $110/mo (Essentials (Standard above 50k))
- Campaign Monitor: $117/mo (Lite (10,000-contact tier, 50,000 emails/mo))
- beehiiv: $139/mo (Lite plan)
Klaviyo alternatives: 11 cheaper newsletter platforms compared, at every size.
Every change we logged
- Feb 18, 2025 · Price increase: From Feb 18, 2025 Klaviyo enforced profile compliance: accounts with more active profiles than their tier allows were moved up a tier automatically, closing the loophole of paying only for contacts emailed. Tier list prices themselves did not change.
Sources
Pricing page: klaviyo.com/pricing. Prices last checked Oct 16, 2026. Klaviyo's pricing page uses a JS slider; tier prices come from its schema data ($20 entry) and 2025-2026 third-party tier tables (InboxArmy, Spoks May 2026), which agree. PricingSaaS shows a $45/mo Email entry (Sep 2026) that is unexplained; a reported Sept 2022 increase lacked verifiable figures and is omitted.