Bento pricing, price hikes and cheaper alternatives
Bento (bentonow.com) is a newsletter platform. Base fee for 5,000 active users, then per user. No free plan.
What Bento costs
- 1k subscribers: $29/mo
- 5k subscribers: $29/mo
- 10k subscribers: $79/mo
- 25k subscribers: $229/mo
- 50k subscribers: $479/mo
- 100k subscribers: $929/mo
Plan compared: Marketing Platform. Cheapest paid plan that can send a weekly newsletter to the whole list, billed monthly. Plans priced by emails sent assume one issue a week, about 4.3 emails per subscriber a month.
Bento price hikes
No price hikes on record for Bento.
Cheaper alternatives to Bento
At 10k subs, Bento costs $79/mo. 3 newsletter platforms cost less:
- Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
- MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
- Flodesk: $72/mo (Lite plan (Pro above 25k))
Bento alternatives: 3 cheaper newsletter platforms compared, at every size.
Sources
Pricing page: bentonow.com/pricing. Prices last checked Oct 16, 2026. All six sizes read from the calculator on Bento's pricing page ($29 flat plus $0.01 per user to 50k, then $0.009). The page mentions price matching and transition credits for people switching.