Kit pricing, price hikes and cheaper alternatives
Kit (kit.com) is a newsletter platform. Tiered by subscribers (Free, Creator, Pro). Free plan: up to 10,000 subscribers, no automations.
What Kit costs
- 1k subscribers: $39/mo
- 5k subscribers: $89/mo
- 10k subscribers: $139/mo
- 25k subscribers: $199/mo
- 50k subscribers: $379/mo
- 100k subscribers: $679/mo
Plan compared: Creator plan. Cheapest paid plan that can send a weekly newsletter to the whole list, billed monthly. Plans priced by emails sent assume one issue a week, about 4.3 emails per subscriber a month.
Kit price hikes
- Kit raised prices 34% · Sep 8, 2025
Paid plans rose about 34% for new customers; existing customers moved over on their first bill after Oct 15, 2025.
Cheaper alternatives to Kit
At 10k subs, Kit costs $139/mo. 8 newsletter platforms cost less:
- Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
- MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
- Flodesk: $72/mo (Lite plan (Pro above 25k))
- Buttondown: $79/mo (Base plan, no add-ons)
- Bento: $79/mo (Marketing Platform)
- MailerLite: $89/mo (Comfort plan)
- Ghost(Pro): $105/mo (Starter (Publisher above 1k))
- Mailchimp: $110/mo (Essentials (Standard above 50k))
Kit alternatives: 8 cheaper newsletter platforms compared, at every size.
Every change we logged
- Sep 8, 2025 · Price increase: Paid plans rose about 34% for new customers; existing customers moved over on their first bill after Oct 15, 2025.
- Oct 2024 · Price cut: Free plan grew tenfold around the rebrand from ConvertKit to Kit.
- 2024 · Repriced: The 300-subscriber Creator entry tier was dropped, raising the cheapest paid price.
Sources
Pricing page: kit.com/pricing. Prices last checked Oct 16, 2026. Tier prices read from Kit's pricing slider on monthly billing (Oct 16, 2026). Tiers are upper limits, so 50k and 100k use the 55k and 105k tiers. Yearly billing saves 17%. The 10k price before Sep 2025 isn't verified.