MailerLite pricing, price hikes and cheaper alternatives

What MailerLite costs

• 1k subscribers: $19/mo
• 5k subscribers: $49/mo
• 10k subscribers: $89/mo
• 25k subscribers: $179/mo
• 50k subscribers: $319/mo
• 100k subscribers: $439/mo

Plan compared: Comfort plan. Cheapest paid plan that can send a weekly newsletter to the whole list, billed monthly. Plans priced by emails sent assume one issue a week, about 4.3 emails per subscriber a month.

MailerLite price hikes

• MailerLite raised prices 22% and halved its free plan · Jun 16, 2026
  Paid plans were renamed (Growing Business to Comfort, Advanced to Power) and raised 10–30%; the free plan was halved again to 250 subscribers and 2,500 emails a month.
• MailerLite cut its free tier · Sep 2025
  Free plan subscriber cap halved.

Cheaper alternatives to MailerLite

At 10k subs, MailerLite costs $89/mo. 5 newsletter platforms cost less:

• Sendy + SES: $4.30/mo (Self-hosted, SES à la carte at $0.10 per 1k)
• MailCheap: $39/mo (Plan for one issue a week (~4.3 emails per subscriber))
• Flodesk: $72/mo (Lite plan (Pro above 25k))
• Buttondown: $79/mo (Base plan, no add-ons)
• Bento: $79/mo (Marketing Platform)

MailerLite alternatives: 5 cheaper newsletter platforms compared, at every size.

Every change we logged

• Aug 13, 2026 · Limits cut: Free plan capped at 3 automations, 3 forms, 1 landing page, 1 website and 1 digital product (free seats went from 1 to 2).
• Jun 16, 2026 · Price increase: Paid plans were renamed (Growing Business to Comfort, Advanced to Power) and raised 10–30%; the free plan was halved again to 250 subscribers and 2,500 emails a month.
• Sep 2025 · Free tier cut: Free plan subscriber cap halved.

Sources

Pricing page: mailerlite.com/pricing. Prices last checked Oct 16, 2026. Current prices read from MailerLite's subscriber slider on monthly billing (Oct 16, 2026); yearly billing saves 10%. Prices before June 2026 come from EmailOctopus, a competitor. An earlier, undated rise took 10k from $54 to $73 in 2023–24.