Loops pricing, price hikes and cheaper alternatives
Loops (loops.so) is a email API. Priced by contacts; sends unlimited on paid plans. Free plan: 1,000 contacts, 4,000 sends a month.
What Loops costs
- 10k emails / month: $49/mo
- 50k emails / month: $149/mo
- 100k emails / month: $199/mo
- 500k emails / month: $599/mo
- 1M emails / month: $1,199/mo
Plan compared: Growth (4 emails per contact). Cheapest paid plan (plus overage when that's cheaper) covering the monthly volume, billed monthly. Contact-based pricing assumes 4 emails per contact.
Loops price hikes
No price hikes on record for Loops.
Cheaper alternatives to Loops
At 100k emails/mo, Loops costs $199/mo. 8 email APIs cost less:
- Amazon SES: $10/mo (À la carte, $0.10 per 1k (any account can switch to it))
- SendGrid: $34.95/mo (Essentials (Pro above 100k))
- Resend: $35/mo (Pro (Scale above 100k))
- MailerSend: $68/mo (Hobby + overage, then Starter)
- Mailgun: $75/mo (Basic, Foundation, then Scale)
- Brevo: $82/mo (Starter (Standard 500k, Professional 1M))
- Plunk: $100/mo (Pay as you go)
- Postmark: $115/mo (Basic plan)
Loops alternatives: 8 cheaper email APIs compared, at every size.
Sources
Pricing page: loops.so/pricing. Prices last checked Oct 16, 2026. Assumes each contact gets 4 emails a month, rounded up to the next slider tier. Older tier prices couldn't be recovered.