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Wix pricing, price hikes and cheaper alternatives

Wix (wix.com) is a website builder. Tiered monthly subscription per site (Free, Light, Core, Business, Business Elite), with a cheaper annual prepay option and online stores starting at Core.. Free plan: Free plan shows Wix ads on a Wix subdomain with no custom domain, so it does not meet the site yardstick..

What Wix costs

  • 1 site: $24/mo (Light at $24/mo billed monthly (Costbench table, Aug 2026; other 2026 pricing guides in search results also give $24 month to month). The official page shows annual prices only, about $17/mo billed annually. Light has a custom domain and no Wix ads (Costbench and 2026 pricing guides); the free plan has Wix ads and no custom domain. No visit cap is stated. History holds only the monthly price: the sourced 2024 Light rise ($16 to $17) has no stated billing basis and is not mixed into this series.)
  • Blog/CMS site: $24/mo (Light price, as for site. Costbench says blog posts are uncapped and the page states no CMS item limit; no visit or bandwidth cap is stated. A native Wix blog is assumed on Light, which the pricing page does not confirm.)
  • Online store: $36/mo (Core at $36/mo billed monthly (Costbench table; 2026 pricing guides in search results); about $29/mo billed annually. Core includes basic eCommerce and accept payments; Costbench reports a 50,000-product cap from the FAQ, and the guides say selling products requires Core. Stock tracking is not confirmed on the page. Wix's FAQ says it charges no transaction fee on any plan; a hidden-costs section cites 2-3% on lower-tier plans (one G2 review, unverified). Card processing fees are excluded.)

Plan compared: Light plan on monthly billing (cheapest plan with a custom domain and no Wix ads).. Prices are USD per month on monthly billing (annual-only plans divided by 12) for one site on your own domain. Domain registration, payment processing fees and paid apps are not included.

What Wix does

Core: Managed site hosting, Visual point-and-click edits, Built-in analytics & SEO, Online store, Built-in checkout, Visual page builder, No-code website builder.

Important: Prompt-to-app generation (partly), Built-in database & backend, End-user sign-up & login, Payments & subscriptions, Connectors & API integrations, Team workspaces, Templates & community gallery (partly), Product catalog & variants, Built-in marketing tools (partly), Mobile admin app, Lead capture forms, AI site generation, Email marketing broadcasts, Integrations ecosystem, Pixel-level design control, Blog & post publishing, SEO controls (partly), Custom code & dev API, App & plugin marketplace, Service appointment booking.

Also has: Native mobile apps, Autonomous build agent (partly), Code export & GitHub sync (partly), In-browser code editor, Design to code (partly), AI features inside your app (partly), SSO & compliance (partly), Build from your phone (partly), Digital download sales (partly), Recurring billing (partly), Shipping rates & labels (partly), Sales tax & VAT (partly), Multi-currency pricing (partly), In-person POS payments (partly), Marketplace & social selling (partly), App & theme marketplace (partly), Headless commerce APIs, AI store assistant (partly), Inventory tracking (partly), Page & campaign A/B testing (partly), Popups & slide-ins (partly), Online course hosting (partly), Deal pipeline CRM (partly), Conversion analytics (partly), Mobile & AMP pages (partly), Client workspaces & white-label (partly), Paid memberships & subscriptions, Animations & interactions, Export & self-hosting (partly), Team collaboration & roles (partly), Agency & client tools, Multilingual website, Photo galleries & proofing (partly), Mobile management app.

Wix price hikes

  • Wix raised Business from $36 to $39 a month · Apr 2025
    Business rose from $36 to $39 a month (+8.3%) between the Apr 11 and Jul 4, 2025 captures, so the exact day is not published. No billing basis is stated, and the change does not apply to the Light site plan.
  • Wix raised Light, Core and Business prices in early 2024 · Jan 2024
    Light rose from $16 to $17 a month (+6.25%), Core from $27 to $29 (+7.4%) and Business from $32 to $36 (+12.5%). PricingSaaS shows the change between its Jan 1 and Apr 1, 2024 captures, so the exact day is not published, and no billing…

Cheaper alternatives to Wix

At one site on your own domain, Wix costs $24/mo. 2 website builders cost less:

  • WordPress.com: $9/mo (Personal plan, monthly billing: $9/mo (US$4/mo if billed annually).), covers 90% of Wix; missing or partial: Email marketing broadcasts (partly), Pixel-level design control (partly), Service appointment booking, Animations & interactions (partly), Agency & client tools (partly)
  • Framer: $15/mo (Basic plan, billed monthly at $15/mo), covers 63% of Wix; missing or partial: Online store, Built-in checkout, Built-in database & backend (partly), End-user sign-up & login, Payments & subscriptions (partly)

Wix alternatives: 4 website builders compared, at every size.

Other kinds of products that cover part of Wix

  • Shopify (E-commerce platforms): covers 84% of Wix; missing or partial: Lead capture forms (partly), Pixel-level design control (partly), Service appointment booking, Paid memberships & subscriptions (partly), Animations & interactions (partly)
  • Hostinger (Web & WordPress hosting): covers 64% of Wix; missing or partial: Lead capture forms (partly), Pixel-level design control (partly), Blog & post publishing (partly), Custom code & dev API (partly), App & plugin marketplace (partly)
  • MailerLite (Newsletter): covers 59% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), No-code website builder (partly), Pixel-level design control (partly), Blog & post publishing (partly)
  • Bolt.new (AI app builders): covers 57% of Wix; missing or partial: Online store (partly), No-code website builder (partly), Lead capture forms (partly), Email marketing broadcasts, Pixel-level design control (partly)
  • Lovable (AI app builders): covers 56% of Wix; missing or partial: Online store (partly), No-code website builder (partly), Lead capture forms (partly), Email marketing broadcasts, Pixel-level design control (partly)
  • Leadpages (Landing pages & funnels): covers 54% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), Email marketing broadcasts (partly), Pixel-level design control (partly), Blog & post publishing (partly)
  • Ghost(Pro) (Newsletter): covers 53% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), No-code website builder (partly), Lead capture forms (partly), AI site generation
  • beehiiv (Newsletter): covers 50% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), No-code website builder (partly), Lead capture forms (partly), AI site generation (partly)

Every change we logged

  • Apr 2025 · Price increase: Business rose from $36 to $39 a month (+8.3%) between the Apr 11 and Jul 4, 2025 captures, so the exact day is not published. No billing basis is stated, and the change does not apply to the Light site plan.
  • Jan 2024 · Price increase: Light rose from $16 to $17 a month (+6.25%), Core from $27 to $29 (+7.4%) and Business from $32 to $36 (+12.5%). PricingSaaS shows the change between its Jan 1 and Apr 1, 2024 captures, so the exact day is not published, and no billing basis is stated.

Sources

Pricing page: wix.com/plans. Prices last checked Oct 16, 2026. The official Wix page lists annual-billed prices only, so monthly prices come from Costbench (Aug 2026) and 2026 pricing guides in search results, which agree on Light $24 and Core $36. Tracker claims of a Business Elite rise to $172 in April 2026 and a Light rise to $19 in August 2026 are not recorded because other sources conflict with them.