Newsletter platform price hikes
13 price hikes we tracked on newsletter platforms, newest first. Each one has its own page with before and after, sources, and what's cheaper now.
- beehiiv raised prices by up to 52% · Oct 1, 2026
Scale became Lite and Max became Pro, both at higher prices: Lite is 18–43% more depending on list size, Pro up to 52% more. Existing customers move over at their first renewal on or after November 1. - MailerLite raised prices 22% and halved its free plan · Jun 16, 2026
Paid plans were renamed (Growing Business to Comfort, Advanced to Power) and raised 10–30%; the free plan was halved again to 250 subscribers and 2,500 emails a month. - Mailchimp raised legacy plans 11–13% · Apr 13, 2026
Accounts on legacy plans (from before May 2019) pay 11–13% more on average from their next billing cycle. - Mailchimp halved its free plan again · Jan 2026
Free plan cut to 250 contacts and 500 sends a month, with a 250-a-day cap. - Flodesk ended flat pricing: +89% at 10k · Dec 2, 2025
The famous flat $38 a month for unlimited subscribers ended for new customers. Tiered pricing is cheaper under ~2.5k subscribers and much pricier above. - Kit raised prices 34% · Sep 8, 2025
Paid plans rose about 34% for new customers; existing customers moved over on their first bill after Oct 15, 2025. - MailerLite cut its free tier · Sep 2025
Free plan subscriber cap halved. - Ghost(Pro) raised its entry plan 67% · Jul 2025
New lineup: Starter went from $9 to $15 a month and lost paid subscriptions, tips and two of its three newsletters; Creator and Team were replaced by Publisher at $29. - Mailchimp quietly cut what you get · Jun 2025
Classic automation builder retired, so multi-step automations now need Standard. - Buttondown quietly cut what you get · Mar 14, 2023
Whitelabel and teams moved from Standard up to Professional; a $139 Advanced tier was added. - Mailchimp quietly cut what you get · Feb 2023
Free plan monthly sends cut from 2,500 to 1,000. - Buttondown moved to tiers and cut its free plan · May 13, 2022
Per-1,000 pricing replaced by tiers (a 10k list went from about $45 to $79) and the free plan dropped from 1,000 to 100 subscribers. - Mailchimp cut its free plan 75% and raised prices · 2022
Free plan contacts cut from 2,000 to 500 and scheduling removed; Essentials went from $9.99 to $13 and Standard from $14.99 to $20.