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Later pricing, price hikes and cheaper alternatives

Later (later.com) is a social media management tool. Monthly subscription with fixed user and social-set limits, billed yearly at a 25% discount or monthly, plus paid add-ons for extra users and sets.. No free plan.

What Later costs

  • 1 user, 5 profiles: $25/mo (Starter at $25/mo on monthly billing. The monthly price is not printed on the page; it is derived from the 25% annual discount ($18.75 / 0.75 = $25; $18.75 x 12 = $225 = 9 x $25). Covers 1 user, 5 profiles in one 8-profile set, and 12 posts per profile (cap 30). Later's network list has no X/Twitter, so one profile uses another listed network.)
  • 3 users, 15 profiles: $70/mo (Growth $50/mo monthly (derived) + 1 extra social set $15 (derived: $11.25 yearly / 0.75) + 1 extra user $5 (FAQ) = $70. Growth includes 2 users and 2 sets, so one add-on each gives 3 users and 3 brand sets. Starter cannot add users or sets, and Scale at $110 costs more. Yearly-billed equivalent: $37.50 + $11.25 + $3.75 = $52.50.)
  • 5 users, 50 profiles: $175/mo (Scale $110/mo monthly (derived) + 1 extra user $5 (5 users vs 4 included) + 4 extra social sets x $15 (10 brands vs 6 included) = $175. Yearly-billed equivalent: $82.50 + $3.75 + 4 x $11.25 = $131.25. Growth would cost more: $50 + 3 users x $5 + 8 sets x $15 = $185.)

Plan compared: Starter plan, monthly billing (1 user, one 8-profile social set). Prices are USD per month on monthly billing (annual-only plans divided by 12). The headline is 1 user scheduling about 60 posts a month to 5 profiles of one brand; the team figure is 3 users with 3 brands (15 profiles) and the agency figure 5 users with 10 client brands (50 profiles).

What Later does

Core: Link-in-bio page (partly), Scheduling & content calendar, Instagram & Facebook publishing (partly).

Important: Click analytics (partly), Team workspaces & roles, Native mobile apps (partly), AI features (partly), TikTok & YouTube video (partly), Pinterest publishing (partly), Design & media library (partly), Analytics & reports (partly).

Also has: Sell from your page (partly), API & integrations (partly), LinkedIn, X & Threads (partly), AI content assistant (partly), Unified social inbox (partly), Approvals & collaboration (partly), Client & agency tools (partly), Mobile apps (partly), Paid ad campaign management (partly).

Later price hikes

No price hikes on record for Later.

Alternatives to Later

Later is the cheapest social media management tool we track at 1 user with 5 profiles. The others:

Later alternatives: 3 social media management tools compared, at every size.

Other kinds of products that cover part of Later

  • Semrush (SEO tools): covers 40% of Later; missing or partial: Link-in-bio page, Scheduling & content calendar (partly), TikTok & YouTube video, Pinterest publishing, Design & media library

Every change we logged

  • Jul 3, 2026 · Repriced: PricingSaaS logs a July 2026 feature repackaging: TikTok Best Time to Post moved to Starter, and multi-profile best-time suggestions were added to Growth and Scale. No prices changed.

Sources

Pricing page: later.com/pricing. Prices last checked Oct 16, 2026. The official page prints only annual-billed prices ($18.75, $37.50, $82.50 per month); the monthly prices ($25, $50, $110) and the $15 set price are derived from its 25% annual discount, and the $5 extra-user price is from its FAQ. The price-increase search could not run (search budget exhausted), and PricingSaaS shows only the July 2026 feature change, so no past hikes are recorded.