Hootsuite pricing, price hikes and cheaper alternatives
Hootsuite (hootsuite.com) is a social media management tool. Per-user monthly subscription on tiered plans (Standard, Professional, Advanced) shown on annual billing, with Enterprise on custom quotes.. No free plan.
What Hootsuite costs
- 1 user, 5 profiles: $99/mo (Standard at $99 per user per month billed annually (vendor FAQ: 'start at $99'). No monthly-billed price is published, so the annual-billed monthly rate is used. 1 user x $99 = $99. Covers 5 profiles (cap is 10 accounts) with unlimited scheduling; no free plan (the 14-day trial is excluded).)
- 3 users, 15 profiles: $597/mo (Professional at $199 per user per month (vendor FAQ: '$199 for a Professional plan'; per-user unit taken from the card labels). Standard is ruled out because its cap is 10 accounts and this scenario needs 15 profiles. 3 users x $199 = $597. No brand or add-on fee is published.)
- 5 users, 50 profiles: $995/mo (Professional at $199 per user per month. 5 users x $199 = $995. Client separation uses departmental organization, listed for all plans; no per-brand charge is published. Advanced is not needed for these volumes.)
Plan compared: Standard plan, 1 user, billed annually at $99 per user per month. Prices are USD per month on monthly billing (annual-only plans divided by 12). The headline is 1 user scheduling about 60 posts a month to 5 profiles of one brand; the team figure is 3 users with 3 brands (15 profiles) and the agency figure 5 users with 10 client brands (50 profiles).
What Hootsuite does
Core: Scheduling & content calendar, Unified social inbox (partly), Social listening.
Important: Instagram & Facebook publishing (partly), LinkedIn, X & Threads (partly), AI content assistant (partly), Analytics & reports (partly), Approvals & collaboration (partly), SSO & compliance (partly).
Also has: TikTok & YouTube video (partly), Pinterest publishing (partly), Queues & evergreen recycling (partly), Design & media library (partly), Mobile apps (partly), Paid ad campaign management (partly), API & integrations (partly).
Hootsuite price hikes
No price hikes on record for Hootsuite.
Cheaper alternatives to Hootsuite
At 1 user with 5 profiles, Hootsuite costs $99/mo. 2 social media management tools cost less:
- Later: $25/mo (Starter plan, monthly billing (1 user, one 8-profile social set)), covers 75% of Hootsuite; missing or partial: Social listening, SSO & compliance, Queues & evergreen recycling, API & integrations
- Buffer: $30/mo (Essentials, 5 channels, monthly billing), covers 79% of Hootsuite; missing or partial: Social listening, SSO & compliance, Paid ad campaign management
Hootsuite alternatives: 3 social media management tools compared, at every size.
Other kinds of products that cover part of Hootsuite
- Semrush (SEO tools): covers 50% of Hootsuite; missing or partial: Scheduling & content calendar (partly), Social listening (partly), LinkedIn, X & Threads, Approvals & collaboration, SSO & compliance
Every change we logged
- Jun 2026 · Repriced: Hootsuite added a Professional tier at $199 per user per month with unlimited social accounts, between Standard and Advanced. PricingSaaS also logs removal of a 25% skip-trial discount in the same window, which is not a list-price change.
Sources
Pricing page: hootsuite.com/plans. Prices last checked Oct 16, 2026. Vendor FAQ gives 'start at $99' for Standard, '$199' for Professional and 'range up to $399' for Advanced; card amounts did not load and no monthly-billed price is published, so prices are annual-billed per-user rates. PricingSaaS (dated 2026-07-06) shows Standard $99 and Advanced $249 but contradicts itself on earlier prices, so no cut or hike is recorded from it.