Social media management tools compared: prices and price hikes
Compare social media schedulers and management suites by what a solo creator, a small team and an agency actually pay, how their prices have changed, and which features each alternative really replaces.
Prices at 1 user with 5 profiles
- Later: $25/mo
- Buffer: $30/mo · last hike Jan 2026
- Hootsuite: $99/mo
- Sprout Social: $99/mo · last hike Jan 2026
Prices are USD per month on monthly billing (annual-only plans divided by 12). The headline is 1 user scheduling about 60 posts a month to 5 profiles of one brand; the team figure is 3 users with 3 brands (15 profiles) and the agency figure 5 users with 10 client brands (50 profiles).