Later alternatives
Later is already the cheapest social media management tool we track at 1 user with 5 profiles ($25/mo). Here's how the other 3 compare. The closest match, Sprout Social, covers 100% of what Later does. Each one shows how much of it it covers, capability by capability, next to the price.
What Later does
Core: Link-in-bio page (partly), Scheduling & content calendar, Instagram & Facebook publishing (partly).
Important: Click analytics (partly), Team workspaces & roles, Native mobile apps (partly), AI features (partly), TikTok & YouTube video (partly), Pinterest publishing (partly), Design & media library (partly), Analytics & reports (partly).
Also has: Sell from your page (partly), API & integrations (partly), LinkedIn, X & Threads (partly), AI content assistant (partly), Unified social inbox (partly), Approvals & collaboration (partly), Client & agency tools (partly), Mobile apps (partly), Paid ad campaign management (partly).
Alternatives to Later at 1 user with 5 profiles, best match first
- Sprout Social: $99/mo Per seat; profile limit assumed account-wide (Essentials, 1 seat, monthly billing). It covers 100% of Later. Free plan: none. Last price hike: Jan 2026.
- Buffer: $30/mo Monthly rate inferred from 'save 2 months' label (Essentials, 5 channels, monthly billing). It covers 91% of Later; missing or partial: Team workspaces & roles (partly), Sell from your page, Paid ad campaign management. Free plan: 3 channels, 10 scheduled posts per channel at a time, 1 user, 3,000 API requests a month.. Last price hike: Jan 2026.
- Hootsuite: $99/mo Annual-billed rate; monthly price not shown (Standard plan, 1 user, billed annually at $99 per user per month). It covers 83% of Later; missing or partial: Link-in-bio page, Client & agency tools. Free plan: none.
Other kinds of products that cover part of Later
- Semrush (SEO tools): covers 40% of Later; missing or partial: Link-in-bio page, Scheduling & content calendar (partly), TikTok & YouTube video, Pinterest publishing, Design & media library
Prices at every size
- Later: 1 user with 5 profiles $25/mo, a 3-person team with 15 profiles $70/mo, an agency with 10 client brands $175/mo (Monthly prices derived from the page's 25% annual discount)
- Sprout Social: 1 user with 5 profiles $99/mo, a 3-person team with 15 profiles $1,197/mo, an agency with 10 client brands $1,995/mo (Per seat; profile limit assumed account-wide)
- Buffer: 1 user with 5 profiles $30/mo, a 3-person team with 15 profiles $180/mo, an agency with 10 client brands custom pricing (Monthly rate inferred from 'save 2 months' label)
- Hootsuite: 1 user with 5 profiles $99/mo, a 3-person team with 15 profiles $597/mo, an agency with 10 client brands $995/mo (Annual-billed rate; monthly price not shown)
Prices are USD per month on monthly billing (annual-only plans divided by 12). The headline is 1 user scheduling about 60 posts a month to 5 profiles of one brand; the team figure is 3 users with 3 brands (15 profiles) and the agency figure 5 users with 10 client brands (50 profiles).
Built a cheaper social media management tool?
List it on PriceHiked for free as an alternative to Later: Add your product. It's ranked by price at the same size; sponsored listings are labeled and never change the order.
Everything about Later's own prices and price hikes: Later.