Get alerts
All products/SEO tools/Semrush

Semrush pricing, price hikes and cheaper alternatives

Semrush (semrush.com) is a SEO tool. Tiered monthly or annual subscriptions capped by monitored sites, tracked keywords and AI prompts, with paid add-ons and quote-only Advanced and Enterprise plans.. Free plan: Free plan at $0 with no card: 1 demo project and 10 reports a day..

What Semrush costs

  • 1 user: $139/mo (SEO plan: $139/mo billed monthly ($117.33/mo billed annually). Pro was $139.95/mo before; no diff records the $0.95 change.)
  • 500 keywords: $139/mo (SEO plan: 500 keywords tracked daily on 5 monitored sites; $139/mo billed monthly. Daily refresh is above the weekly minimum.)
  • 3 users: no public price

Plan compared: SEO plan (renamed from Pro), billed monthly. USD per month on monthly billing for three scenarios: the cheapest paid plan for one user (the headline), tracking 500 keywords for one site at least weekly, and 3 users on the cheapest plan that gives each their own login. Free plans do not count for the one-user and team prices, annual-only plans and licenses are divided by 12, and tools that cannot track rankings show no 500-keyword price.

What Semrush does

Core: Classic SEO toolkit, Keyword research, Technical site audit, Backlink analysis, Competitor organic research.

Important: Search ads optimization (partly), Competitor ad research, Agency & multi-client, AI search visibility tracking, Wide AI engine coverage (partly), Competitor share of voice, Citation and source analysis, Sentiment and brand perception (partly), Prompt research and volume, Multi-country and language tracking, Scheduled reports and alerts, Agency multi-brand workspaces, Rank tracking, Traffic & market intelligence, Content optimization.

Also has: Paid ad campaign management, AI optimization, AI image ad generation (partly), AI video ads (partly), Cross-channel ad reporting (partly), AI data analyst (partly), AI crawler analytics (partly), GEO audits and recommendations (partly), AI content creation (partly), API and data integrations (partly), Security attestation and SSO, Keyword clustering & topic planning (partly), Local SEO, Link building & outreach (partly), White-label client reports (partly), Non-Google keyword data, SEO browser extension (partly), SEO data API, Scheduling & content calendar (partly), Instagram & Facebook publishing (partly), Queues & evergreen recycling (partly), AI content assistant (partly), Analytics & reports (partly), Unified social inbox (partly), Social listening (partly).

Semrush price hikes

  • Semrush quietly cut what you get · May 25, 2026
    The Lead Generation add-on lost its 1,000 outreach credits while its $90/mo price stayed the same.
  • Semrush quietly cut what you get · Feb 2026
    Pro Report external integrations dropped from 35+ to 20+; no price change is logged. PricingSaaS logs it on Feb 24, 2026 and repeats it on Apr 3, 2026.
  • Semrush raised its Pro plan from $129.95 to $139.95 a month · Oct 2024
    The Pro plan, Semrush's entry SEO plan at the time, rose 7.7% on monthly billing. The diff page dates the change to its Oct 1, 2024 capture (window Jul 1 to Oct 1, 2024), so the exact day is not published.

Cheaper alternatives to Semrush

At 1 user, Semrush costs $139/mo. 1 SEO tool costs less:

  • Ahrefs: $129/mo (Lite plan, billed monthly (1 seat)), covers 79% of Semrush; missing or partial: Competitor ad research (partly), Sentiment and brand perception, Scheduled reports and alerts (partly), Agency multi-brand workspaces (partly), Traffic & market intelligence (partly)

Semrush alternatives: 2 SEO tools compared, at every size.

Every change we logged

  • Jul 2026 · Repriced: Pro was renamed SEO at the same $117.33/mo annual price. Guru was replaced by Pro+ at $248.17/mo billed annually (Guru was $208.33/mo), and Business by Advanced listed at $455.67/mo billed annually (Business was $416.66/mo); Starter and a $0 Free plan were added, and AI Visibility was bundled into Starter, Pro+ and Advanced.
  • May 25, 2026 · Limits cut: The Lead Generation add-on lost its 1,000 outreach credits while its $90/mo price stayed the same.
  • Feb 2026 · Limits cut: Pro Report external integrations dropped from 35+ to 20+; no price change is logged. PricingSaaS logs it on Feb 24, 2026 and repeats it on Apr 3, 2026.
  • Oct 2024 · Price increase: The Pro plan, Semrush's entry SEO plan at the time, rose 7.7% on monthly billing. The diff page dates the change to its Oct 1, 2024 capture (window Jul 1 to Oct 1, 2024), so the exact day is not published.

Sources

Pricing page: semrush.com/prices. Prices last checked Oct 16, 2026. Current prices come from Semrush's pricing page (checked 2026-10-17); the 2024 and 2026 changes come from PricingSaaS diff pages, using diff-confirmed dates because many PricingSaaS listing dates are logging dates. The 3-user price is left empty because the $45/mo Additional Users add-on is not tied to a plan or seat count on either page, and the SEO monthly price moved from $139.95 to $139 with no recorded change.