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Hotjar pricing, price hikes and cheaper alternatives

Hotjar (hotjar.com) is a session replay tool. Tiered monthly plans priced by sessions, with each plan capping the share of sessions that get replays; the top tiers are sales-quoted.. Free plan: Up to 200k sessions/month, but replays on only 5% of sessions (max 10k); 1 project; 1 month of data..

What Hotjar costs

  • 10k recorded sessions / month: $49/mo ($49/mo on monthly billing ($39 is the annual rate: 49 x 0.8 = 39.2). Free replays only 5% of sessions (max 10k), so it cannot record all 10,000. Growth replays 15% of sessions with a 20k minimum; the 20k minimum exceeds 10,000 sessions, so all are recorded. Replay retention of 2 months meets 30 days; the 3-team-member requirement is unverified because seat limits are not published.)
  • 50k recorded sessions / month: custom pricing (No self-serve plan records all 50,000 sessions. Free replays 5% (max 10k) and Growth 15% (min 20k). Pro is the first plan with replays on up to 100% of sessions but is contact-sales only, so this point needs a sales quote.)
  • 200k recorded sessions / month: custom pricing (Same as 50,000: Free and Growth both sample replays, and Pro (up to 100% replays) is contact-sales only, so this point needs a sales quote.)

Plan compared: Growth plan, monthly billing, 10,000 sessions/month (all replayed). Prices are USD per month on monthly billing (annual-only plans divided by 12) to record a fixed number of visitor sessions a month on one website, with at least 30 days of retention and 3 team logins, using free plans, quotas and published overage. Heatmaps, surveys and other add-ons are not priced in.

What Hotjar does

Core: Web session replay, Click and scroll heatmaps, On-site surveys and feedback (partly).

Important: Frustration signal detection (partly), Funnels and journey analysis, User identification and filtering (partly), AI session insights, Privacy masking and consent (partly), Integrations and data export.

Also has: Security compliance (partly).

Hotjar price hikes

Cheaper alternatives to Hotjar

At 10k sessions, Hotjar costs $49/mo. 2 session replay tools cost less:

  • Microsoft Clarity: free (Free plan, which records every session at the ref point with no cap (10,000 sessions a month).), covers 77% of Hotjar; missing or partial: On-site surveys and feedback, Funnels and journey analysis (partly), Security compliance
  • Fullstory: free (FullstoryFree plan at 10,000 sessions/month), covers 93% of Hotjar; missing or partial: Click and scroll heatmaps (partly)

Hotjar alternatives: 2 session replay tools compared, at every size.

Every change we logged

  • Mar 2026 · Free tier cut: Free replays fell from 100% of sessions up to 20k to 5% of sessions, capped at 10k recordings a month. A site with 10,000 sessions now gets 500 free recordings instead of all 10,000.
  • Oct 2025 · Repriced: Basic, Plus and Business became Free, Growth and Pro, and session counting moved from daily to monthly across the Experience Analytics plans.
  • Oct 2025 · Price increase: The Growth plan, renamed from Plus, went from $32 to $40 a month, a 25% rise. The page does not say which billing term those figures use, and the same window moved session counting from daily to monthly.

Sources

Pricing page: contentsquare.com/pricing. Prices last checked Oct 16, 2026. Hotjar's pricing page now redirects to contentsquare.com/pricing, where the Hotjar plans are listed as Experience Analytics. The $49 monthly rate is inferred from an unlabeled $49 and $39 pair, and seat limits are not published, so the 3-team-member requirement is unverified.