Apollo.io alternatives
At 1,000 prospects a month from 3 mailboxes, Apollo.io costs $99 a month. 3 cold outreach tools cost less, from $39 (Smartlead). The closest match, lemlist, covers 100% of what Apollo.io does. Each one shows how much of it it covers, capability by capability, next to the price.
What Apollo.io does
Core: LinkedIn capture & enrichment, Sales email sequences, B2B contact finder.
Important: Contact & company records (partly), Email & calendar sync (partly), Workflow automation (partly), Built-in business calling (partly), Integrations & API (partly), Calls, SMS and WhatsApp steps (partly), AI writing and personalization, Autonomous AI SDR (partly), Buying-signal triggers (partly), Native CRM sync (partly).
Also has: Deal pipeline CRM (partly), Lead capture forms (partly), AI assistant (partly), Automatic data capture (partly), AI call & meeting notes (partly), Custom objects & data model (partly), Reports & forecasting (partly), Mobile apps (partly), Permissions & compliance (partly), Unlimited mailboxes with rotation (partly), Mailbox warmup (partly), Deliverability safeguards (partly), Unified reply inbox (partly), API and webhooks (partly), Security and compliance (partly).
Alternatives to Apollo.io at 1,000 prospects a month from 3 mailboxes, best match first
- lemlist: $69/mo Email plan priced by volume, not per seat (Email (50k emails/mo)). It covers 100% of Apollo.io. Free plan: none. Last price hike: Jun 2026.
- Instantly: $47/mo, $624 a year less than Apollo.io (Outreach Growth). It covers 86% of Apollo.io; missing or partial: Calls, SMS and WhatsApp steps, Security and compliance. Free plan: none.
- Smartlead: $39/mo, $720 a year less than Apollo.io (Base). It covers 84% of Apollo.io; missing or partial: B2B contact finder (partly), AI writing and personalization (partly), Security and compliance. Free plan: none.
Other kinds of products that cover part of Apollo.io
- Copy.ai (AI writing): covers 34% of Apollo.io; missing or partial: Sales email sequences, B2B contact finder (partly), Calls, SMS and WhatsApp steps, AI writing and personalization (partly), Buying-signal triggers
Prices at every size
- Apollo.io: 1,000 prospects a month from 3 mailboxes $99/mo, 10,000 prospects a month from 30 mailboxes no public price, 1 automated LinkedIn account no public price (Basic has 1 mailbox per user; email1k uses Professional)
- lemlist: 1,000 prospects a month from 3 mailboxes $69/mo, 10,000 prospects a month from 30 mailboxes $69/mo, 1 automated LinkedIn account $109/mo (Email plan priced by volume, not per seat)
- Instantly: 1,000 prospects a month from 3 mailboxes $47/mo, 10,000 prospects a month from 30 mailboxes $97/mo, 1 automated LinkedIn account not offered
- Smartlead: 1,000 prospects a month from 3 mailboxes $39/mo, 10,000 prospects a month from 30 mailboxes $94/mo, 1 automated LinkedIn account no public price
Prices are USD per month on monthly billing for three jobs: one person emailing 1,000 new prospects a month from 3 mailboxes (the headline), 10,000 new prospects a month from 30 mailboxes, and one LinkedIn account on automated outreach. The mailboxes, domains and lead data themselves are not included, and a tool that cannot do a job shows no price for it.
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Everything about Apollo.io's own prices and price hikes: Apollo.io.