Hootsuite alternatives
At 1 user with 5 profiles, Hootsuite costs $99 a month. 2 social media management tools cost less, from $25 (Later). The closest match, Sprout Social, covers 100% of what Hootsuite does. Each one shows how much of it it covers, capability by capability, next to the price.
What Hootsuite does
Core: Scheduling & content calendar, Unified social inbox (partly), Social listening.
Important: Instagram & Facebook publishing (partly), LinkedIn, X & Threads (partly), AI content assistant (partly), Analytics & reports (partly), Approvals & collaboration (partly), SSO & compliance (partly).
Also has: TikTok & YouTube video (partly), Pinterest publishing (partly), Queues & evergreen recycling (partly), Design & media library (partly), Mobile apps (partly), Paid ad campaign management (partly), API & integrations (partly).
Alternatives to Hootsuite at 1 user with 5 profiles, best match first
- Sprout Social: $99/mo Per seat; profile limit assumed account-wide (Essentials, 1 seat, monthly billing). It covers 100% of Hootsuite. Free plan: none. Last price hike: Jan 2026.
- Buffer: $30/mo Monthly rate inferred from 'save 2 months' label (Essentials, 5 channels, monthly billing). It covers 79% of Hootsuite; missing or partial: Social listening, SSO & compliance, Paid ad campaign management. Free plan: 3 channels, 10 scheduled posts per channel at a time, 1 user, 3,000 API requests a month.. Last price hike: Jan 2026.
- Later: $25/mo Monthly prices derived from the page's 25% annual discount (Starter plan, monthly billing (1 user, one 8-profile social set)). It covers 75% of Hootsuite; missing or partial: Social listening, SSO & compliance, Queues & evergreen recycling, API & integrations. Free plan: none.
Other kinds of products that cover part of Hootsuite
- Semrush (SEO tools): covers 50% of Hootsuite; missing or partial: Scheduling & content calendar (partly), Social listening (partly), LinkedIn, X & Threads, Approvals & collaboration, SSO & compliance
Prices at every size
- Hootsuite: 1 user with 5 profiles $99/mo, a 3-person team with 15 profiles $597/mo, an agency with 10 client brands $995/mo (Annual-billed rate; monthly price not shown)
- Sprout Social: 1 user with 5 profiles $99/mo, a 3-person team with 15 profiles $1,197/mo, an agency with 10 client brands $1,995/mo (Per seat; profile limit assumed account-wide)
- Buffer: 1 user with 5 profiles $30/mo, a 3-person team with 15 profiles $180/mo, an agency with 10 client brands custom pricing (Monthly rate inferred from 'save 2 months' label)
- Later: 1 user with 5 profiles $25/mo, a 3-person team with 15 profiles $70/mo, an agency with 10 client brands $175/mo (Monthly prices derived from the page's 25% annual discount)
Prices are USD per month on monthly billing (annual-only plans divided by 12). The headline is 1 user scheduling about 60 posts a month to 5 profiles of one brand; the team figure is 3 users with 3 brands (15 profiles) and the agency figure 5 users with 10 client brands (50 profiles).
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