Buffer alternatives

At 1 user with 5 profiles, Buffer costs $30 a month. 1 social media management tool costs less, from $25 (Later). The closest match, Sprout Social, covers 94% of what Buffer does. Each one shows how much of it it covers, capability by capability, next to the price.

What Buffer does

Core: Team workspaces & roles (partly), Scheduling & content calendar, Instagram & Facebook publishing (partly), Queues & evergreen recycling (partly).

Important: Short link creation (partly), Link-in-bio page (partly), API & integrations (partly), Native mobile apps (partly), AI features (partly), Security & compliance (partly), TikTok & YouTube video (partly), LinkedIn, X & Threads, AI content assistant (partly), Analytics & reports (partly).

Also has: Click analytics (partly), UTM & campaign tracking (partly), Pinterest publishing (partly), Design & media library (partly), Unified social inbox (partly), Approvals & collaboration (partly), Client & agency tools (partly), Mobile apps (partly), API & integrations.

Alternatives to Buffer at 1 user with 5 profiles, best match first

  • Sprout Social: $99/mo Per seat; profile limit assumed account-wide (Essentials, 1 seat, monthly billing). It covers 94% of Buffer; missing or partial: LinkedIn, X & Threads (partly), API & integrations (partly). Free plan: none. Last price hike: Jan 2026.
  • Hootsuite: $99/mo Annual-billed rate; monthly price not shown (Standard plan, 1 user, billed annually at $99 per user per month). It covers 83% of Buffer; missing or partial: Link-in-bio page, LinkedIn, X & Threads (partly), Client & agency tools, API & integrations (partly). Free plan: none.
  • Later: $25/mo Monthly prices derived from the page's 25% annual discount (Starter plan, monthly billing (1 user, one 8-profile social set)). It covers 76% of Buffer; missing or partial: Queues & evergreen recycling, Short link creation, Security & compliance, LinkedIn, X & Threads (partly), UTM & campaign tracking. Free plan: none.

Other kinds of products that cover part of Buffer

  • Semrush (SEO tools): covers 48% of Buffer; missing or partial: Scheduling & content calendar (partly), Link-in-bio page, TikTok & YouTube video, LinkedIn, X & Threads, Pinterest publishing

Prices at every size

  • Buffer: 1 user with 5 profiles $30/mo, a 3-person team with 15 profiles $180/mo, an agency with 10 client brands custom pricing (Monthly rate inferred from 'save 2 months' label)
  • Sprout Social: 1 user with 5 profiles $99/mo, a 3-person team with 15 profiles $1,197/mo, an agency with 10 client brands $1,995/mo (Per seat; profile limit assumed account-wide)
  • Hootsuite: 1 user with 5 profiles $99/mo, a 3-person team with 15 profiles $597/mo, an agency with 10 client brands $995/mo (Annual-billed rate; monthly price not shown)
  • Later: 1 user with 5 profiles $25/mo, a 3-person team with 15 profiles $70/mo, an agency with 10 client brands $175/mo (Monthly prices derived from the page's 25% annual discount)

Prices are USD per month on monthly billing (annual-only plans divided by 12). The headline is 1 user scheduling about 60 posts a month to 5 profiles of one brand; the team figure is 3 users with 3 brands (15 profiles) and the agency figure 5 users with 10 client brands (50 profiles).

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Everything about Buffer's own prices and price hikes: Buffer.