Moz Pro pricing, price hikes and cheaper alternatives
Moz Pro (moz.com) is a SEO tool. Tiered monthly or annual subscriptions where each plan caps tracked keywords, prompts, crawls and query volumes, with paid add-ons for extra seats and capacity.. No free plan.
What Moz Pro costs
- 1 user: $49/mo (Starter $49/mo monthly (PricingSaaS table, captured 2026-10-05). Starter includes 50 tracked keywords and 2 on-demand crawls. Keyword research is not named in the captured Starter list, so Starter qualifying as the solo plan is assumed, not confirmed. Annual $39/mo not used.)
- 500 keywords: no public price (Not priced. The captured data gives no tracked-keyword allowance for Standard, Medium or Large, and Starter caps at 50 keywords. No keyword add-on was captured.)
- 3 users: no public price (Not priced. Seat limits for Standard, Medium and Large were not captured, and the $49/mo extra-seat add-on is not tied to a plan. Starter plus two extra seats would be $147/mo only if that add-on applies to Starter; not recorded.)
Plan compared: Starter plan, monthly billing, 1 user (50 tracked keywords, 2 on-demand crawls). USD per month on monthly billing for three scenarios: the cheapest paid plan for one user (the headline), tracking 500 keywords for one site at least weekly, and 3 users on the cheapest plan that gives each their own login. Free plans do not count for the one-user and team prices, annual-only plans and licenses are divided by 12, and tools that cannot track rankings show no 500-keyword price.
What Moz Pro does
Core: Keyword research (partly), Backlink analysis.
Important: Rank tracking (partly), Technical site audit (partly).
Also has: Competitor organic research (partly), Content optimization (partly), Local SEO (partly), Link building & outreach (partly), SEO browser extension (partly), SEO data API (partly).
Moz Pro price hikes
No price hikes on record for Moz Pro.
Alternatives to Moz Pro
Moz Pro is the cheapest SEO tool we track at 1 user. The others:
Moz Pro alternatives: 2 SEO tools compared, at every size.
Every change we logged
- Aug 2024 · Repriced: Premium ($599/mo monthly, $479/mo annual) was dropped from the self-serve plans in favour of enterprise contact, and Starter ($49/mo, $39/mo annual) was added. Logged 13 Jan 2026, but the diff ID is 2024Q3, so the effective date is unclear. PricingSaaS records it in its 2024 Q3 diff.
Sources
Pricing page: moz.com/products/pro/pricing. Prices last checked Oct 16, 2026. Moz's official pricing page and web.archive.org both failed to load, and the WebSearch budget was used up, so prices come from PricingSaaS's 5 Oct 2026 capture. That capture gives monthly prices only for Starter; Standard, Medium and Large show annual rates only, so no monthly price is recorded for them.