Ahrefs alternatives
Ahrefs is already the cheapest SEO tool we track at 1 user ($129/mo). Here's how the other 2 compare. The closest match, Semrush, covers 93% of what Ahrefs does. Each one shows how much of it it covers, capability by capability, next to the price.
What Ahrefs does
Core: Classic SEO toolkit, Keyword research, Technical site audit, Backlink analysis, Competitor organic research.
Important: AI search visibility tracking, Wide AI engine coverage, Competitor share of voice, Citation and source analysis, Prompt research and volume, Multi-country and language tracking, Rank tracking, Traffic & market intelligence (partly).
Also has: AI crawler analytics (partly), AI referral traffic attribution (partly), GEO audits and recommendations (partly), AI content creation (partly), Scheduled reports and alerts (partly), API and data integrations (partly), Agency multi-brand workspaces (partly), Security attestation and SSO (partly), Website traffic analytics, At-a-glance dashboard, Custom events and goals (partly), Funnel analysis (partly), Ad-hoc reports and dashboards (partly), Cookieless, consent-free tracking (partly), Integrations ecosystem (partly), Shared and client reporting (partly), Compliance and access control (partly), Keyword clustering & topic planning (partly), Competitor ad research (partly), AI SEO writing (partly), Link building & outreach (partly), Non-Google keyword data, SEO browser extension (partly), SEO data API.
Alternatives to Ahrefs at 1 user, best match first
- Semrush: $139/mo 3-user price left empty: extra-user terms not published (SEO plan (renamed from Pro), billed monthly). It covers 93% of Ahrefs; missing or partial: Wide AI engine coverage (partly), AI referral traffic attribution, AI SEO writing. Free plan: Free plan at $0 with no card: 1 demo project and 10 reports a day.. Last price hike: May 2026.
- Moz Pro: $49/mo Official page blocked; kw500 and team3 not priced (Starter plan, monthly billing, 1 user (50 tracked keywords, 2 on-demand crawls)). It covers 44% of Ahrefs; missing or partial: Keyword research (partly), Technical site audit (partly), Competitor organic research (partly), AI search visibility tracking, Rank tracking (partly). Free plan: none.
Prices at every size
- Ahrefs: 1 user $129/mo, 500 tracked keywords $129/mo, a 3-person team $209/mo (Monthly prices; annual price not listed on page)
- Semrush: 1 user $139/mo, 500 tracked keywords $139/mo, a 3-person team no public price (3-user price left empty: extra-user terms not published)
- Moz Pro: 1 user $49/mo, 500 tracked keywords no public price, a 3-person team no public price (Official page blocked; kw500 and team3 not priced)
USD per month on monthly billing for three scenarios: the cheapest paid plan for one user (the headline), tracking 500 keywords for one site at least weekly, and 3 users on the cheapest plan that gives each their own login. Free plans do not count for the one-user and team prices, annual-only plans and licenses are divided by 12, and tools that cannot track rankings show no 500-keyword price.
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List it on PriceHiked for free as an alternative to Ahrefs: Add your product. It's ranked by price at the same size; sponsored listings are labeled and never change the order.
Everything about Ahrefs's own prices and price hikes: Ahrefs.