Cold outreach tools compared: prices and price hikes
Send cold email and LinkedIn sequences that follow up on their own, from senders that rotate dozens of mailboxes and keep you out of spam to all-in-one platforms with lead data, AI writers and AI SDRs.
Prices at 1,000 prospects a month from 3 mailboxes
- Smartlead: $39/mo
- Instantly: $47/mo
- lemlist: $69/mo · last hike Jun 2026
- Apollo.io: $99/mo · last hike Jul 2024
Prices are USD per month on monthly billing for three jobs: one person emailing 1,000 new prospects a month from 3 mailboxes (the headline), 10,000 new prospects a month from 30 mailboxes, and one LinkedIn account on automated outreach. The mailboxes, domains and lead data themselves are not included, and a tool that cannot do a job shows no price for it.