Coefficient alternatives
At 1 brand with 4 data sources, Coefficient costs $119 a month. 1 marketing reporting tool costs less, from $20 (AgencyAnalytics). The closest match, AgencyAnalytics, covers 86% of what Coefficient does. Each one shows how much of it it covers, capability by capability, next to the price.
What Coefficient does
Core: Business app data connectors (partly), Data to spreadsheets, AI data analyst (partly), Free-form spreadsheet, External data sync & connectors.
Important: Custom and offline data (partly), Goals, pacing and alerts (partly), Formulas & computed fields, Built-in automations (partly), SQL & database access (partly), Charts & reporting.
Also has: Database replication & CDC (partly), Reverse ETL (partly), AI pipeline assistant (partly), Compliance & data residency (partly), Dashboard builder (partly), Warehouse and API export (partly), Cross-channel ad reporting (partly), Built-in SEO tools (partly), Security and compliance (partly), Relational tables & linked records (partly), Granular permissions (partly), AI features (partly), Security & compliance (partly).
Alternatives to Coefficient at 1 brand with 4 data sources, best match first
- AgencyAnalytics: $20/mo annual-billed rate; monthly rate not published (Core plan, 1 client, annual-billed rate (monthly rate not published)). It covers 86% of Coefficient; missing or partial: Data to spreadsheets (partly), Security and compliance. Free plan: none.
- Supermetrics: $222/mo Growth needed: Starter caps at 3 data sources (Growth plan on monthly billing ($222/mo)). It covers 82% of Coefficient; missing or partial: Goals, pacing and alerts, Database replication & CDC, Reverse ETL. Free plan: none. Last price hike: Sep 2026.
Other kinds of products that cover part of Coefficient
- Fivetran (Data pipelines & CDP): covers 50% of Coefficient; missing or partial: Data to spreadsheets, AI data analyst, Goals, pacing and alerts, Dashboard builder
- Grafana Cloud (Error & performance monitoring): covers 39% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Warehouse and API export, Cross-channel ad reporting
- Power BI (BI & dashboards): covers 39% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Warehouse and API export, Cross-channel ad reporting
- Tableau (BI & dashboards): covers 39% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Warehouse and API export, Cross-channel ad reporting
- PostHog (Analytics): covers 33% of Coefficient; missing or partial: Data to spreadsheets, Custom and offline data, Goals, pacing and alerts, Dashboard builder, Warehouse and API export
Prices at every size
- Coefficient: 1 brand with 4 data sources $119/mo, 10 clients with 4 data sources each no public price, 25 clients with 4 data sources each no public price (Monthly billing, 1 user; annual $99/user/mo)
- AgencyAnalytics: 1 brand with 4 data sources $20/mo, 10 clients with 4 data sources each $200/mo, 25 clients with 4 data sources each custom pricing (annual-billed rate; monthly rate not published)
- Supermetrics: 1 brand with 4 data sources $222/mo, 10 clients with 4 data sources each custom pricing, 25 clients with 4 data sources each custom pricing (Growth needed: Starter caps at 3 data sources)
Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest self-serve plan, plus any published per-client, per-account or per-user fees, that keeps GA4, Search Console, Google Ads and Meta Ads reports refreshing daily: for one business with 1 user (headline), or for an agency with 10 or 25 clients. Free plans count as $0 when they cover the job; the cost of destination tools such as Looker Studio Pro, Excel or a warehouse is not included.
Built a cheaper marketing reporting tool?
List it on PriceHiked for free as an alternative to Coefficient: Add your product. It's ranked by price at the same size; sponsored listings are labeled and never change the order.
Everything about Coefficient's own prices and price hikes: Coefficient.